On July 31, 2019, the "China International Furniture Exhibition & Modern Shanghai Fashion Home Exhibition Shenzhen Station" was held by the China Home Furnishing Association and Shanghai UBM International Exhibition Co., Ltd. Press conference" was held in Shenzhen B.PARK Blooming Garden.
Zhong Beihong, Executive Deputy General Manager of Shanghai Bohua International Exhibition Co., Ltd., Wang Xiong, Project Manager of Modern Shanghai Fashion Home Exhibition of Shanghai Bohua International Exhibition Co., Ltd., Hantang Design Co., Ltd. Founder and Chairman Lu Tao, Deputy General Manager of China Architecture and Interior Designers Network Wang Jingyi, more than 50 media and more than 30 exhibitors attended.
▲Zhong Beihong, Executive Deputy General Manager of Shanghai UBM International Exhibition Co., Ltd.< /span>
At the meeting, Zhong Beihong shared the future strategy and development of the exhibition, which can be summarized into the following three points:
1. The international procurement pattern has quietly changed, and audience pre-registration has increased significantly.
This year’s home furnishing exhibition will have a total area of 350,000+ and a net exhibition area of 200,000+. There will be 735 furniture material vendors and over 3,000 exhibiting companies. It attracted more than 222 overseas companies from 29 countries around the world to participate in the exhibition. As of mid-July, the number of pre-registrants for the Shanghai Pudong Furniture Fair has exceeded 80,000, an increase of 68% year-on-year. Among the participating brands, 562 brands participated in the Shanghai Pudong Furniture Fair for the first time.
At the same time, based on the analysis of previous exhibition data, the exhibition hall will be more detailed and adjusted in 2019, divided into ten halls and one exhibition area: Furniture Boutique Hall (N5 Hall), Furniture Leather Hall (N7/N8 Hall), Furniture Hardware Hall (N10/N11 Hall), Panel Surface Decoration HallDecoration and Chemical Industry Hall (Hall N12), Latex and Materials/Software Machinery Hall (W10), Mattress Fabric Hall (W11), China Good Fabrics Hall (Hall E8A/E8B), High-end Software Machinery Zone (in Hall W3).
2. Strengthen the review system to improve quality, and combine online and offline challenges to challenge the limits of scale
In order to challenge the limits of the exhibition's area growth, this year's Shanghai Furniture Fair will walk on two legs. On the one hand: the most stringent review system in history has been implemented to control exhibits, eliminating a group of companies that have not kept up with the development of the exhibition and industry, introducing 562 new brands to this year's exhibition, and vigorously exploring new stars in the furniture industry.
On the other hand, we vigorously promote the integration of online and offline excellent high-end domestic brands, and select 300 companies to settle in the online furniture purchasing store to connect the upstream and downstream industry chains. , effectively helping enterprises achieve business and trade docking during non-exhibition periods. As of mid-July, as many as 1,500 domestic and export inquiries have been accurately matched, involving 3,614 product inquiries.
3. Build an online furniture store, and "Purchasing Pass" opens the road to B2P2C
This year's Shanghai exhibition will also feature a new home furnishing retail exhibition for the first time. Through the launch and support of the "Furniture Online Purchasing Channel", a customized solution for the home furnishing industry will be provided. Mobile Internet e-commerce platform.
"Furniture Online Purchasing Store" is a new platform this year that the organizer has revised and upgraded on the original furniture online website. It was officially launched in April. Currently, in addition to the website, The APP and mini-program versions will be launched soon. There are 300 registered corporate members, and in the future, it is planned to expand 1,000 high-quality, high-end domestic brands to enter the online store.
▲Lu Tao, founder and chairman of the famous Hantang Design Co., Ltd.
Lu Tao revealed to the guests the highlights of the 2019 dual exhibition. He said that this Shanghai exhibition will be divided into three themed exhibitions:
1. History to the future, from the century-old Bauhaus to contemporary Chinese furniture design concept exhibition
It is the centenary of the Bauhaus, and the organizer is no exception and has invited the audience to several Bauhaus works that have had an impact on the design world. Create a themed exhibition to commemorate the centenary of the Bauhaus for the audience, travel through the "time machine" together, and savor the century-old changes in the design world! This special exhibition is led by heavyweights Hang Jian and Charlotte & Peter Fiell as academic consultants, and is designed and curated by curator Lu Tao. It includes three sections: "A Century of Bauhaus", "Shanghai Design Origins" and "Contemporary Chinese Furniture Design".
2. HOME PLUS
"HomePlus", which has been held for 6 consecutive years, has undergone major changes this year. After inviting a series of cross-border designers to jointly interpret cross-border spaces last year, this year the organizers returned the focus to the topic of human settlements. 7 spaces, each exploring 7 ways to solve our substantive living problems. Seven real and experiential theme spaces will be presented on site to inspire and guide the audience’s experience and perception of the art of life.
3. Color without boundaries
Last year’s extremely popular “Color·Chinese Home Furnishing”It will be moved into Hall H4 in 2020 and will consist of three sections: color space, color market and color forum. Curators Mr. Song Jianming and Ms. Zhai Yin used the theme of "999-Color Without Boundaries" to summarize 9 communication methods, select 9 color themes, and create 9 communication spaces to interpret the story of popular colors in China's home furnishing industry in the next three years. .
The scene will be narrated through space, interaction, color matching, etc., to capture the emotions with scenes and bright colors, allowing the audience to immerse themselves in the charm and rules of color mechanics presented in 9 color spaces. .
▲Wang Xiong, Senior Project Manager of Shanghai Bohua International Exhibition Co., Ltd.< /span>
Wang Xiong released the highlights of the 2019 Modern Exhibition at the event. She said that this year’s Modern Shanghai Fashion Home Furnishings Exhibition will open at the same time as the China International Furniture Exhibition from September 9th to 12th. At the same time, this year's Modern Exhibition follows the trend and launches a new idol - MOMO, hoping to create more possibilities for cooperation with more young people and more industries through MOMO.
▲ Liu Jingyi, deputy general manager of China Architecture and Interior Designer Network, was on site Released the Golden Ruler List
As for what hidden news is waiting for everyone to discover at the 25th China International Furniture Exhibition and the 2019 Modern Shanghai Fashion Home Exhibition, why not wait for it in September? From the 9th to the 12th, meet at the Shanghai New International Expo Center and World Expo Exhibition and Convention Center to reveal the secrets together!
