At the 2020 Foshan Tanzhou Ceramics Exhibition (July 20-24), the "Unbounded Extraordinary" Grace Fashion Museum attracted nearly a thousand visitors with its cross-border artistic creations and new Xiangyunsha ceramic tile products. , Tasting.
On the afternoon of July 20, "Unbounded and Extraordinary - 2020 Sustainable Fashion Trends and Grace Tile New Product Launch" was successfully held, allowing nearly a hundred guests from all walks of life to discuss clothing , space, design, art and other development trends have witnessed the charm of Grace's new products and the glorious moment of "Grace's cross-border intangible cultural heritage integration", further promoting Grace's pursuit of high-quality development.
In addition, the press conference was simultaneously live broadcast, and Miss Grace took everyone to visit the exhibition online! The 2.5-hour online live broadcast attracted 18,004 viewers, and the official Douyin account of "Grace Tile" had 1,584 simultaneous viewers, earning 180,000+ views. Innovating a new way to view exhibitions, Grace's "Little Lion Sister" takes everyone to watch the exhibition online, breaking through geographical limitations and witnessing the newly upgraded Grace together!
The leaders/guests attending this conference include: Zhang Shaojing, the representative inheritor of the intangible cultural heritage fragrant cloud yarn weaving technique, Qu Tingnan, director of the Lingnan Costume Museum of Guangdong University of Technology, and the China Interior Decoration Association Liang Yongbiao, deputy director of the Display Art Committee and secretary-general of the Guangzhou Artists Association and Sculpture Art Committee, deputy general manager of Shenzhen Construction Decoration Engineering Co., Ltd./dean of the Design Institute and vice president of Shenzhen Modern Decoration Magazine Lin Song, Shenzhen Feng Yuanyuan, regional director of the Municipal Modern Decoration Magazine Community, Li Rurang, deputy general manager of the marketing management center of Guangdong New Pearl Ceramics Group and general manager of Grace Ceramics Brand, Lin Xiaoxia, marketing director of the Third Marketing Center of New Pearl Ceramics Group, and deputy general manager of Grace Ceramics Brand Hu Jianjun, etc., as well as a number of media representatives.
Exploration: Unbounded thinking creates a new artistic experience
Design Concept
Grice "Unbounded·Extraordinary"o; The fashion museum booth takes the digital symbol "∞" (infinity) as the design origin, combines the brand's characteristic product "Xiangyunsha" as the medium, and strives to create a rational and emotional, A dialogue between hardness and softness, art and commerce, classics and fashion.
Artistic Creation
Different from other ceramic booths, Grace exhibited art works jointly created with teacher Qu Tingnan, with "round sky and earth", "flying" and "moving clouds and flowing water" as the themes. Creative concept, use the original materials and production technology of Xiangyun yarn to create artistic creations that are consistent with the Grace brand concept, and experience the multi-dimensional "art without boundaries", "craft without boundaries", "culture without boundaries" and "industry without boundaries" Extraordinary charm.
Interactive peripherals
In addition, Grace organized an interactive session on the art works of winding painting and cloth patch painting, allowing the audience to fully experience the weaving technology and production process of Xiangyun yarn. At the scene, Xiangyunsha ceramic tile texture bookmarks, poker cards and other peripheral gifts also deeply captured a large number of new forces in the national trend culture.
Insight: Sustainable development trends are emerging in three major areas
At the press conference, Li Rurang, general manager of the Grace Ceramics brand, first delivered a speech. He said that the value of "sustainability" lies in maintaining the vitality of the brand while extending a multi-dimensional and rich collision of opinions. Only by breaking boundaries can integration and branding be achieved. Continuous development.
Li Rurang, deputy general manager of the marketing management center of Guangdong Xinmingzhu Ceramics Group and general manager of Grace Ceramics Brand
Qu Tingnan, a cross-border artist and director of the Lingnan Costume Museum of Guangdong University of Technology, delivered a keynote speech on "Interpretation of Intangible Cultural Heritage Culture & Fashion Trends": Grace ceramic tiles combine with intangible cultural heritage and art to highlight the aesthetic value of ceramic art and lead the industry New changes.
Qu Tingnan, a cross-border artist and director of the Lingnan Costume Museum of Guangdong University of Technology
" The style develops in an unbounded direction.
Liang Yongbiao, deputy director of the Display Art Committee of the China Interior Decoration Association and secretary-general of the Guangzhou Artists Association and Sculpture Art Committee
Marketing Director Ms. Lin Xiaoxia introduced that the new trend of ceramic tile fashion development in the future will develop from the two main directions of "national trend" and "cross-border", and shared the integration of Grace's intangible cultural heritage Taking stock of the planned development results and future plans, he also stated that he would continue to extend the brand label of "Xiangyunsha" and use art to penetrate the quintessence of Chinese weaving skills. Marketing Director Ms. Lin Xiaoxia introduced that the new trend of ceramic tile fashion development in the future will develop from the two main directions of "national trend" and "cross-border", and shared the development results and future plans of Grace Intangible Cultural Heritage Integration Plan, and said that it will Continuously continue the brand label of "Xiangyunsha", and use art to penetrate the quintessence of Chinese weaving technology.
New Pearl Ceramics Group Grace Ceramics Brand Marketing Director Lin Xiaoxia
Leaping Ahead: Grace’s new products condense unbounded wisdom
The "Unbounded · Extraordinary Grace Fashion Museum" also exhibited many of Grace's blockbuster new products in 2020.
The second generation of Grace Xiangyunsha ceramic tiles launches new products in 6 major color series and 8 major innovative texture concepts. Based on the first generation of products, we continued to innovate and drew inspiration from life to design 8 unique textures that are rich in meaning and follow the trend, subverting the previous perception of the traditional colors and textures of Xiangyun yarn. , play with space decoration design and combination, and bring the charm of national fashion to the extreme.
Xiangyunsha renderings
The product not only combines the ancient skills of Xiangyunsha, an intangible cultural heritage, but also adopts the independently developed Xiangyunsha special ink technology + Xiangyunsha Yaguang glaze technology. The two are organically integrated into one, deliberately breaking the rules and subverting the tradition, continuing the original concave and convex feeling of "Xiangyunsha", and creating textured tiles with a warm and smooth feel.
At the same time, the integration of classic Chinese texture elements and modern materials allows elegance and modern fashion to coexist, making the space bloom with infinite charm.
In addition, Grace Ceramics combines classic art with high-end technology, adds elements of national fashion, and creates a new Xiangyunsha graphene heating table (customized), allowing the audience to enjoy an aesthetic experience integrating technology and fashion.
The Grace Soft Marble 2.0 series was also launched on site, adding photocatalyst ingredients, which can effectively resist oxidation and antibacterial effects. The home world experience area independently developed by New Pearl Group includes Aiwohui online mall, quick drawing design software, and online smart stores, taking you into the new retail innovative development model.
Subversion: New cross-border performance art show
Who said that ceramics exhibitions must simply display products, Grace disagreed. In the "Second Generation Grace Xiangyunsha Tile New Product Cross-border Art Show", 8 sets of artistic shapes embodying Grace's cross-border thinking and innovative concepts were also created using Xiangyunsha original materials and innovative elements. Models appeared one by one, demonstrating the extraordinary beauty of Grace Ceramics' "cross-border innovation" and "sustainable fashion", pushing this conference to a climax.
If you haven’t seen enough of the catwalk, you can also move to the high-end fashion store nearby and enjoy the “see now, buy now” shopping model of the fashion show in real time.
Subsequently, Grace signed a strategic cooperation with "Modern Decoration" to launch the "Grace Intangible Cultural Heritage Integration Plan·Season 2", and held a grand "Intangible Cultural Heritage Experience Officer" awarding ceremony. Zhang Shaojing Three guests, Qu Tingnan and Liang Yongbiao, officially became experiencers and promoters of Grace intangible cultural heritage culture.
Grace Ceramics and "Modern Decoration" Intangible Cultural Heritage Integration Plan·Second Season Strategic Cooperation Signing Ceremony< /span>
Grace Intangible Cultural Heritage Experience Center Awarding Ceremony - Awarded by Zhang Shaojing
Grace Intangible Cultural Heritage Experience Center Awarding Ceremony --AwardingQu Tingnan
Grace Intangible Cultural Heritage Experience Center Awarding Ceremony - Awarded by Liang Yongbiao
Grace Tile & Shenzhen Decoration Design Institute Project Strategic Cooperation Signing Ceremony< /p>
Good products require good design, but also need good platforms and good channels to promote them. Subsequently, Grace Ceramics and Shenzhen Decoration Design Institute also reached an engineering strategic cooperation on-site, and jointly wrote a beautiful chapter of sustainable development, harmonious development, and leap-forward development for both parties.
The road to cross-border integration of intangible cultural heritage is long, and there are many good things to look forward to in the future. "Unbounded and Extraordinary - 2020 Sustainable Fashion Trends and Grace Tile New Product Launch" was a complete success. I believe that the Grace brand will continue to maintain its original aspirations, control product quality as always, continue to innovate in product technology research and development, and Continue to inherit and carry forward the intangible cultural heritage and create more exciting products.
(This article is provided by the enterprise)
