An epidemic has put all walks of life into difficulties, but at the same time it has inspired the indomitable spirit of ceramic people to fight hard. In this epidemic, there are challenges and opportunities. If you are not defeated, you will rise. The construction and ceramics industry is working hard to break through and recover!
On August 21, the Oceano 2020 Northern Sales Management Center Mid-Year Strategic Marketing Summit (Tianjin Station) with the theme of "Strong Faith and Striving for the First" was grandly held at the Tianjin World Expo Banquet Hall held.
The following is a breakdown of the five highlights of the Marketing Summit. In the post-epidemic era, how will Oceano Ceramics rebound and break through in the second half of 2020?
Highlight 1: “Stone Slab + Ceramic Tile” Whole House High-end Customization——President Chen Jiawang
At the beginning of the summit, Chen Jiawang, President of Oceano, gave us an in-depth analysis of the current status of the industry. He believes that under the dual influence of the epidemic and the domestic economic development cycle, the construction and ceramics industry has now entered the darkest moment of the "Great Depression", and companies urgently need to innovate in order to find better "survival paths and exports."
To this end, Oceano proposes a new business model of "slate + ceramic tile" high-end customization for the whole house:
·Better products: whole house wall and floor + counter top matching + random customization
·Better experience: Create a new generation of "experience hall"
·Better service: "More, faster, more economical" ultimate user service
From product application, scene experience to user service, Mr. Chen has brought a new "slate + ceramic tile" whole-house high-end customization business model to Oceano families across the country, helping to quickly seize the trend of the "window" Channels to gain market “advantage”.
Highlight 2: Omni-channel empowerment, headquarters’ “combination punch” attack
Open up the landscape for terminals, rapidly develop omni-channel empowerment, and win together in the second half of 2020!
"Strong Faith and Striving for the First"——Huang Langping, Deputy General Manager of Sales Management Center
Subsequently, Mr. Huang Langping, deputy general manager of the Sales Management Center, started with the performance data in the first half of the year and pointed out the progress and shortcomings in the first half of the year. Mr. Huang emphasized that in the face of the current harsh market environment, Oceano must maintain firm faith and spirit. As a manufacturer, we strive to satisfy customers with two "firmnesses" - the firm belief of "doing our best to satisfy customers" and the firm spirit of "striving to be the first".
In addition, Mr. Huang also pointed out the "play method" for the next year to the dealers and family present through in-depth analysis of the market environment and the brand's development strategy. Accelerate the steady growth of performance through the four major dimensions of "building a wide network, digging deep holes, regional co-construction, and all-dimensional empowerment". I believe that under Mr. Huang’s guidance, the North will sweep away the fog of the first half of the year in the second half of the year and move towards the full-year goals!
"Co-building Channels" - Wen Tingting, Manager of Brand Integrated Communication Department
In order to buck the trend as early as possible in the second half of 2020, Wen Tingting, manager of the brand integrated communication department, said that the headquarters has prepared "7 major domestic study tour projects, 2 types of learning improvement courses, 2 major domestic and foreign professional awards, 2 types of Media Resource Packaging” and other co-building channel tools. In 2020, Oceano will be committed to growing together with designers, establishing a designer circle culture, and building and maintaining designer channels with dealer families.
"Empowerment and Synergy" - Li Yaoming, Director of Finance Department
Faced with the complex and ever-changing financial market, Li Yaoming, Director of the Finance Department, proposed three empowerment and collaborative management mechanisms: "Financial Finance + Data Analysis", "Business Scenarios + Service Connections" and "Efficient Empowerment + Professional Services". Continue to provide comprehensive financial support to dealers’ families.
"Troubleshooting and Compliance Empowerment" - Lai Weibiao, Director of Legal Department
In order to further standardize marketing behavior and jointly build a compliant business environment. Lai Weibiao, Director of the Legal Department, gave a detailed explanation of dealers’ legal functions, engineering legal services, risk prevention and control in signing and performance of sales contracts, and dealers’ compliance operation precautions.
"Go forward with all your strength" - Wu Haotong, Manager of Northern Marketing Planning Department
Facing the current situation of dealers in 2020, Wu Haotong, manager of the Northern Market Planning Department, proposed omni-channel development and maintenance methods such as "terminal stores, brand alliances, community development, foremen channels, home decoration channels, and smart franchise stores". He also said: There is no success without taking risks, facing challenges head-on, and working hard, and we will definitely be able to "move forward"!
"Working together to seize the opportunity" - Wang Yonghong, Director of Cooperation Management Department
The big workwear trend has arrived. Faced with business opportunities, how can manufacturers gather momentum to seize them? Cooperation Management Director Wang Yonghong proposed 6 major empowerments to fully support the comprehensive development of dealer tooling and work together for tens of billions of Oceano!
"Customer-centric—Supply chain support for business" - Li Yao, Director of Order Delivery Center
Li Yao, Director of the Order Delivery Center, proposed to establish a customer-centered organizational model of "efficient delivery and customer satisfaction". Demand and supply are integrated to jointly realize a fast and good supply chain support system.
"Smart Store 1+N New Business Model" - Du Yuanqiu, Deputy Manager of the Smart Store Coordination and Operation Department
With the industry's original new smart marketing platform and the comprehensively innovated new ceramic tile operation model, Du Yuanqiu, deputy manager of the smart store coordination and operation department, gave a detailed and comprehensive introduction to Oceano smart stores based on the characteristics of "small, flat, light and fast" 1+N business model, and said: Time is the biggest cost, and those who move first get the opportunity!
Highlight 3: Common growth and practical sharing - theme sharing by outstanding dealers
The summit also specially invited 11 outstanding dealers from Henan, Beijing-Tianjin-Hebei, northwest Shanxi and Inner Mongolia, Shandong, and Northeast China to focus on brand promotion, store display, team building, home decoration channels, masonry channels, tooling channels, and wisdom. Thematic sharing is carried out in various aspects such as franchise stores, and real cases that dealers can understand, operate and learn from are used to promote the rapid growth of dealers.
Highlight 4: Smart Future - Smart Franchise Recruitment and Operation Seminar
Ms. Du Yuanqiu, deputy manager of smart store coordination and operations, shared in detail the investment promotion and operation of smart stores, explaining from the aspects of investment promotion, planning and operation. The dealers present expressed their full confidence in the future of smart stores and will Joining Oceano tomorrow is a smart choice.
Highlight five: High degree of collaboration to empower the main business - "1+N" product seminar
The "1+N" product seminar was held on the 22nd. At the meeting, Oceanno Ceramic Accessories Product Department Manager Xie Jun and Property Management Department Wang Wei explained the auxiliary materials tile adhesive, waterproofing products, caulking agents and artificial stone. , the atmosphere at the venue was warm, and dealers spoke one after another to discuss the development of Oceano’s “1+N” products.
Highlight 6: Working together to create brilliance - Outstanding Dealer Award Ceremony
The success of something cannot be separated from the correct policy, let alone doers who respond to the call and work hard. Oceano's excellent performance in the first half of 2020 is attributed to the hard work of every Oceano family member. This summit is specially for161 outstanding dealers were awarded 12 honorary awards, which was also fully It shows that Oceano Ceramics attaches great importance to and recognizes the value of each family member.
2020 Oceano Ceramics Smart Tool Application Award
2020 Oceano Ceramics Emerging Talent Award
2020 Oceano Ceramics Best Store Display Award
2020 Oceano Ceramics Best Value Marketing Award
2020 Oceano Ceramics Brand Value Communication Award
2020 Oceano Ceramics Channel Promotion Excellence Award
2020 Oceano Ceramics Smart Franchise Store Pioneer
2020 Oceano Ceramics Outstanding Engineering Award
2020 Oceano Ceramics Outstanding Engineering Award
2020 Oceano Ceramics Leap Award
2020 Oceano Provincial City Semi-annual Sales No.1 (Changchun Oceano)
2020 Oceano Ceramics No.1 semi-annual sales in prefecture-level cities (Tangshan Oceano)
2020 Oceano Ceramics No.1 semi-annual sales in county-level cities (Dingxiang Oceano)
Highlight 7: Riding the wind and waves to win the second half of 2020
In order to better serve dealers and end consumers, Oceano will continue to strengthen internal and external management in the second half of 2020, improve process institutionalization, improve efficiency, increase investment, and strengthen the vertical and horizontal structure of regions and products. Lay out the layout and lead all the family members in the company to give full play to their subjective initiative in the second half of the year, face the difficulties head-on, do a good job in service marketing, face the difficulties with all their strength, and welcome the glorious era belonging to Oceano people with the attitude of a striver.
The first half of 2020 is an important milestone in the development history of Oceano. In this half year, Oceano has witnessed hard work and gained glory. The second half of 2020 will be a new starting point for Oceano. In the post-epidemic era, let Oceano continue to brave the wind and waves, create brilliance and achieve win-win results!
(This article is provided by the enterprise)
