Currently, product research and development in the industry is entering the deep water zone, and innovative problems plague the development of the industry. From researching functions and technologies to researching human nature and multi-sensory experience, it has gradually become a trend for product professional development. The modern ceramic tile category has completed the process from 0 to 1 and continues to seek breakthroughs in vertical fields. Interdisciplinary collaboration in product research and development has become a necessity for systematic innovation.
With the continuous improvement of the pursuit of quality of life, the granularity of product consumption has become more and more refined. The pursuit of products is no longer just the traditional boundary of complete functions, but has put forward more specialized demands for products.
Most of the current product research and development in the ceramic tile industry generally only stays at the visual channel level, focusing on innovation in texture design, which has entered a dead end of research and development. In the future, only by upgrading product dimensions can innovation potential be formed. Many years ago, Ouwenlai R&D has been based on creating a professional product system. In addition to opening up visual channels, it has also upgraded to opening tactile channels. It has also become the only brand in China that has long-term research on the tactile indicators of ceramic tiles.
In order to carry out technical layout in advance, break through the boundaries of traditional products, and maintain its own system capabilities of continuous innovation, Owen Lai teamed up with the Design Committee of the China Building Decoration Association and the academic team of Tu Yangjun, the country's chief tactile research expert, to jointly establish China's first " Tile Touch Laboratory" promotes the transformation of academic research results into ceramic tile products.
Owen Lai teamed up with the China Clothing Association and the country’s chief touch expert to establish China’s first “tile touch laboratory”
On September 13, the "Tile Tile Touch Laboratory" project conference jointly sponsored by the Design Committee of the China Building Decoration Association, Guangdong Ouwen Lai Ceramics Co., Ltd., and Tu Yangjun's academic advisory team was held grandly at the Marco Polo Hotel in Foshan .
Shi Mingwen, general manager of Ouwen Lai Operation Center, delivered a speech
Wu Hao, National Executive Director of the Design Committee of China Building Decoration Association, delivered a speech
China’s first “Tile Touch Laboratory” has attracted the attention of industry celebrities and industry experts.Witnessed by nearly 300 guests including family members, guests, friends, and media reporters, the signing ceremony for the establishment of the project was completed and the nameplate was successfully unveiled.
Representatives of the three parties of the ceramic tile touch laboratory project: Wu Hao, National Executive Director of the Design Committee of China Building Decoration Association, Ou Wenlai R&D and Manufacturing Division General Manager Ye Jianming, international expert in the field of tactility, director of the National Natural Science Foundation’s tactile project, and famous doctor of psychology Tu Yangjun
Unveiling Ceremony of Ceramic Tile Touch Laboratory
Ye Jianming, general manager of Owen Lai's R&D and Manufacturing Division, mentioned at the press conference that Owen Lai's purpose of establishing a ceramic tile touch laboratory is, first of all, to objectively reflect the real feelings (EEG) brought to people by surfaces with different tactile sensations; Convert people's subtle feelings of touching ceramic tiles into data to guide product development; importantly, establish a ceramic tile touch data model to find tactile parameters that stimulate "intracranial orgasm" in different groups of people.
Through four major professional research methods, the research topic of "finding diverse ceramic tile surfaces that enable different groups of people to achieve Class A touch" is completed, resulting in "developing more Class A touch products for consumers to choose from and improving the quality of home life; Provide designers with high-quality tactile products so that their design works can better meet the inner needs of customers; dig deep into product quality and use the spirit of ingenuity to promote the achievement effect of moving from "Made in China to Created in China".
He revealed that the ceramic tile touch laboratory project plans to set up five major functional sections in the laboratory, and 6 million yuan will be invested in the first phase of the project! The implementation plan will carry out preparatory work such as laboratory design, hardware construction, equipment procurement, personnel selection, and technical route discussion from September to November. It is expected that the laboratory will start operation in December and will be invested in research and development.Research.
It is worth noting that Owen Wright hired Dr. Tu Yangjun, the leading expert in the field of tactile research in China, to serve as an academic consultant for the ceramic tile tactile laboratory as an external professional technical support.
Dr. Tu Yangjun began to focus on multi-sensory related research such as touch in 2013, and formed a tactile multi-sensory academic advisory team. He shared his summary and reflections on eight years at the press conference: touch is very important; the tactile sense has been excessively ignored; basic tactile research results are lacking; global research is in its infancy; the development of artificial intelligence will promote the integration of visual and tactile multi-sensory .
“In a world without touch, the pleasure of visual senses may make people feel cold, or they may make people feel bored and lonely.”
He started to popularize science from an academic perspective, analyzing the tactile characteristics of physical stimuli, hand movements of touching physical stimuli, the psychological attributes and neural characteristics of touch, and certified Owen Lai's advancement in the world's ceramic tile touch research, "Tile Touch" The initiative of establishing the "Laboratory" project.
“I highly approve of being the first tactile laboratory in the industry. Because there are some institutional tactile research in the world, but within an industry, category and enterprise tactile laboratories are definitely the first in China. ”
The development of ceramic tile tactility has gone through three stages of development: from the 1.0 era of visual dominance, single tactile characteristics, focus on sound, simple differentiation of functions, and complete neglect of smell and smell characteristics, to visual dominance assisting other senses, multi-tactile characteristics, The 2.0 era in which sounds are simplified, single functions are subdivided, and smell characteristics may be included. Finally, we are now in the 3.0 era of giving consumers multi-sensory pleasure through multi-functional and multi-sensory cross-channel consistency.
“In the purchase scenario, excluding the influence of brand, pricing, word-of-mouth, etc., the contribution rate of product touch reaches 15%.”
There is no doubt that the tactile field of ceramic tiles is crucial for future research and application.
Owen Lai’s cross-disciplinary products have been upgraded to lead an era of professional excellence
The times are advancing. For consumers, the pursuit of high quality has never stopped. Every era has its own needs specific to that era. Today, consumers no longer want more, but professionalism. system; for industry brands, products lead the future, and what we have to strive for is professionalism.
Liang Xueqing, the brand management center of Ouwen Lai, mentioned in the theme sharing of "Touching the New Boundary of Products": "With the old map, you will never find the new continent. Product R&D innovation is not about improvement, but about upgrading the dimension!"< /p>
Corresponding to the "multi-functional and multi-sensory cross-channel consistency" mentioned by Dr. Tu, future products will be an interdisciplinary integration: psychology, behavior, design aesthetics, technology flow... Therefore, Owen Lai's new dimension of R&D , will be to open the visual channel of the product, but also to open the tactile channel of the product.
The "Tile Tile Touch Laboratory" will take the Owen Lai R&D team, the China Decoration Association Design Committee, and the Tu Yangjun academic team as the fulcrum of the technical system, because "tactile research is not about solving the problem of product categories from 0 to 1, but Solving the vertical depth problem of product development in the professional field... This is not just something that a technical man can do, but an interdisciplinary team collaboration project. ”
The "Tile Tile Touch Laboratory" will conduct in-depth research on the composition of human tactile senses, diversity of material contact surfaces, interface technology research, and tactile space scene application research, to achieve the establishment of an industry tactile standard system, innovative leadership, and industry innovation engine short, medium and long-term vision.
In Owen's own words, this is a small step in the star chain of Owen's product technology industry, but it is an important link in the product innovation system.
“Don’t underestimate Owen Lai’s will to make good products. In the future, is an era where professionals win! ”
(This article is provided by the enterprise)
