Wen/Si Tao
Tile trends change every year. This year, rock slabs, which have entered an explosive period, have occupied the minds of everyone in the ceramic industry. As a result, ceramic tile products have become a bit "overshadowed" and attention has dropped sharply. Despite this, the rhythm of new ceramic product launches by various ceramic brands has not changed. Almost all brands have launched new ceramic tile products at one time or another. After observing and analyzing the new ceramic tile products released by various ceramic tile brands this year, the author found that the ceramic tile fashion trends in 2020 show the following six characteristics.
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Trend One: Stone Texture
There is no doubt that stone textures, mainly marble textures, are still the most common and popular ceramic tile textures.
Renewal is the law of change in all things. Since the birth of marble tiles, new categories in the ceramic industry have emerged one after another, but no one has brought down the status of marble tiles as the "biggest brother in the category". End consumers like to use marble tiles, and various ceramic brands have also continued to launch new marble tile products.
Guanxingwang Zhenpin Marble
Everyone recommends marble tiles, so how to differentiate and compete? Upgrade ceramic tile technology and increase product selling points. In terms of texture, although they are all stone textures, the designs and colors are also different. Most brands collect the unique and rare raw stone colors and textures in the world for research, development and reproduction, and use digital technology to realistically present them on ceramic tiles to upgrade the value of the ceramic tiles. In terms of performance, many brands have improved product performance and increased product selling points by upgrading production equipment, technical processes, etc. For example, the No. 1 marble tile evolutionary marble series adopts imported nano-anti-slip factors to achieve a flat anti-slip effect. The dry static anti-slip coefficient reaches 0.76-0.82, and the anti-slip performance is greatly improved. At the same time, it is pressed by a 10,800-ton imported press, and then 1280° composite The firing process makesThe surface of the ceramic tile is protected by a glaze layer. The surface of the ceramic tile is hard and wear-resistant, with a Mohs hardness of 6.5.
No. 1 Evolutionary Marble
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Trend 2: Connected pattern design
In 2020, continuous ceramic tiles have suddenly become a popular product in the ceramic industry. Not only are the brands launching "crazy", but end consumers are also increasingly accepting them. A veteran in the industry once said that "95% of ceramic tiles in Foshan Brands are pushing it.”
Connected tiles first appeared on background walls, mainly with overall pictures and symmetrical and mirrored patterns. In the past two years, with the rise of large-sized ceramic tiles, continuous ceramic tiles have become popular and are gradually being applied to walls and floors on a large scale. In the beginning, the formation of the continuous pattern effect of ceramic tiles mainly relied on the manufacturers to mark the numbers during production, and the plasterers laid them in the order of numbers. The laying process was quite cumbersome. In order to solve the problem of paving, ceramic manufacturers improved their production technology, and free-jointed and arbitrary joints were born.
"A piece" of tiles, a space. Continuous tiles can realize the natural connection of textures, making the space infinitely extended and coherent as a whole, getting rid of the lack of overall natural beauty caused by discontinuous tiles, and greatly improving the decorative effect of the space. Therefore, it is not unreasonable for continuous pattern ceramic tiles to quickly become popular in the industry this year. Many people in the industry believe that in the future, free-jointed patterns will become the standard attribute of ceramic tiles and slates.
Wells Brano Series< /span>
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Trend 3: One stone has many sides
One stone with multiple sides usually refers to a ceramic tile whose surface has a variety of different processing effects (such as polished, semi-polished, concave and convex, three-dimensional patterns, etc.), showing different textures and giving consumers more personalized choices. . But now ceramic brands generally promote "one stone with multiple textures" for one stone with multiple faces, that is, the same type of brick, the same size and specification, similar colors, and different texture effects. The color and texture of each surface are different, and the whole looks organic and unified, making the overall space effect not boring and monotonous, but also natural, coordinated, flexible and changeable.
Dongpeng "The Wizard of Oz"
One stone with many faces originates from natural stone. The texture of natural stone is vivid and changeable, and the cross-section of each natural stone rock layer is different, which can meet the rich space decoration effect and has long been the first choice material for people's decoration. In order to perfectly replicate the texture of natural stone, many ceramic brands intercept the cross-sectional texture of rare stones from around the world as a reference for design documents, and design 4 to 12 non-repeating layouts through cutting and dividing, so that the ceramic tiles can get rid of the application caused by a single surface texture. Limitations allow the paving effect and overall application of ceramic tiles to be as varied as natural stone. This is the source of the multi-faceted nature of ceramic tiles.
Nowadays, in order to achieve a vivid and interesting decorative effect, almost all ceramic brands launch new ceramic tile products with multiple layouts. The categories are not limited to marble tiles. Antique tiles, modern tiles, etc. are also suitable for one stone with multiple sides.
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Trend No. 4: Advanced Gray
Since the rise of modern minimalist style, "advanced gray" has been active in the field of ceramic tiles. Although you may not hear it often, ceramic tile brands must have high-end gray tiles in their products. Even today's hardcover house decoration has begun to widely promote the modern minimalist style based on high-end gray. In 2020, almost all brands will launch new products without leaving high-end gray. For example, Shunhui Ceramics recently launched the Unbounded New Luxury 157 series. Two of the five ceramic tiles are high-end gray.
Shunhui Unbounded New Luxury 157 Series
However, the new high-end gray products launched by most brands are basically gray tones. The real high-end gray (in art, high-end gray refers to all colors with low brightness and saturation, khaki, dirty pink and in recent years The popular haze blue belongs to the category of high-end gray) The rich colors are the original products launched by some brands, such as the open source innovative product mainly promoted by Ferona cement tiles-Tóng series Urban Cement, The second generation of Les Tile's Xiangyun yarn.
Tóng Series Urban Cement
Grace Xiangyunsha Second Generation
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Trend 5: Chinese style
Since this year, the national trend in the ceramic industry has become more obvious than last year, with more and more brands applying Chinese style elements to ceramic tile design. In fact, Chinese style is one of the most dynamic and topical phenomena in the entire Chinese consumer market today. Ceramic brands draw inspiration from traditional Chinese culture and classical aesthetics, integrate innovation, and design unique ceramic tile products that are both creative and creative. It inherits traditional Chinese culture, promotes the brand proposition to the outside world, and promotes the development of original design in the ceramic industry.
In the ceramic industry, Dongpeng World Impression Chinese style tiles from Dongpeng Ceramics, ink Beijing tiles from Eagle Brand 2086, "Golden Wind and Jade Dew" from Jinyi Ceramics tiles, and "fragrance" from Grace Ceramics tiles"Yunsha" are all very outstanding Chinese style ceramic tile products.
Dongpeng World Impression Chinese Style Tiles
Jin Yitao "Golden Wind and Jade Dew"
Eagle Brand 2086 Ink Beijing Brick< /p>
Glais Xiangyun Sha Tile
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Trend No. 6: Health Functions
An epidemic at the beginning of 2020 has had a profound impact on society. People's living habits have changed as a result, and they are paying more attention to health. Healthy functional bricks in the ceramic industry have also attracted attention again. We can find that most of the new products launched by most ceramic brands this year will definitely have one or two with health functions such as air purification and formaldehyde removal. For example, Guanzhu Ceramics launched a fresh and formaldehyde-removing 750×1500㎜ realm stone, and Wells Ceramics’ health Eco-bricks have the green function of removing formaldehyde with light waves. Hongtao Ceramics' healthy boundary tiles have original aldehyde technology. The products release infrared light waves that are beneficial to the human body and decompose harmful substances, etc.
Wells’ new healthy ecological bricks < /span>
In fact, the health function trend of the ceramic industry goes far beyond this. In recent years, ceramic brands have gradually transformed into "selling overall space solutions". This year, health systems derived from combining health functions have begun to slowly come closer to the public eye. On April 7, Dongpeng Ceramics took the lead in releasing the whole-house floor health system strategy, and at the same time joined hands with Lanshe Diatom Mud, AIA Ceiling, and Holike Whole House Customization to establish the China Home Health Protection Alliance; on August 4, Mona Lisa Ceramics launches a whole-house customized healthy ceramic plate (brick) system.
Being in the ceramic industry, what other ceramic tile trends have you discovered this year? Welcome to discuss in the message area!
Author: Si Tao
