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On the afternoon of October 13, Hengjie came to Shenzhen for the fifth stop of its "Quality and Beauty in China·Looking for First-Class Beauty" city experience tour. Sun Le, the architectural manager of the World Trade Center Shenzhen-Hong Kong International Center Exhibition Hall project and a partner of Shuishishi Design, Cai Ming, founder and design director of Shenzhen Youshan Design Consulting Co., Ltd., and more than 50 local designers in Shenzhen gathered to explore the landmark buildings on the spot. "Contemporary interpretation of traditional Chinese rhyme".
Traditional Chinese rhyme, contemporary interpretation
From a small fishing village to a metropolis, landmark buildings carry the glory of Shenzhen.
Sun Le, the person in charge of this landmark building design, said that as the first business card to the public, the design of the Shenzhen Shimao Shenzhen-Hong Kong International Center Exhibition Hall (hereinafter referred to as the "Exhibition Hall") was originally designed to showcase Chinese culture. Recognizable, this coincides with the national trend of home furnishing promoted by Hengjie.
As an "attempt of spiritual and architectural perception", the design of the exhibition hall is based on the theme of "traditional national charm and contemporary interpretation", embodying the concept of spiral scroll + three-dimensional garden. The unfolded scroll and the vertical axis of light and shadow constitute a multi-dimensional interactive spatial interface. As Sun Le said, architecture is just a medium, and human behavior is the "material."
In Shenzhen, how do designers deal with the relationship between products and culture? Cai Ming, founder of Shenzhen Youshan Design, believes that design must be endowed with cultural consumption attributes, and design aesthetics must be based on the core of brand culture.
In the context of Bay Area construction, Shenzhen design is facing new opportunities. Wei Dong, secretary-general of the Shenzhen Gui Design Alliance, said that participating in the design exchange activities hosted by Hengjie and NetEase is "meeting the right people." Zhang Jinyan, a representative of the co-organizer of the event and the national director of NetEase Design, believes that the cooperation platform of NetEase × Hengjie will promote the in-depth connection between Shenzhen designers and high-quality new domestic products.
The best way to experience the beauty of landmark buildings is to appreciate them on site.
The main body of the building is full of tension, the art gallery contrasts with the water mirror, and the warm and clear "crystal""Exhibition Hall" and the "three-dimensional garden" that rotates and overhangs following the building, all bring a unique aesthetic experience.
Create national trends with wisdom, build both inside and outside
From the "National Style Lifestyle" designer salon to the "Quality Beauty China·Looking for First-class Beauty" city experience tour, Hengjie has been walking non-stop, and each stop has aroused enthusiastic responses in the industry. Today, Hengjie’s circle of designer friends is expanding day by day, and Hengjie’s exchanges and cooperation with the design community are also constantly strengthening.
Ruan Weihua, senior vice president of marketing of Hengjie Group, said that as the only representative of new domestic brands in bathroom ware, Hengjie’s understanding of new domestic products is a combination of hard power and soft power. Relying on nearly a thousand patented technologies and five intelligent production bases, Hengjie continues to innovate; at the same time, Hengjie also focuses on interaction with young mainstream consumer groups and protects the quality of life of thousands of Chinese families.
The newly launched designer activities in 2020 have established a platform for in-depth communication for designers by adding landmark building sharing and experience sessions. Hengjie hopes to explore with designers the beauty of humanity and texture behind excellent design.
Shenzhen is famous for innovation. Shenzhen Bodian, a subsidiary of Hengjie, has repeatedly achieved great results in the industry. It was recognized as a national high-tech enterprise in 2009 and is one of the smart bathroom manufacturing bases with the largest scale and technological innovation capabilities in China. In 2020, Hengjie also became the first and only company in the industry to receive the "Made in Bay Area" license.
Su Xuerong, general manager of Hengjie Group’s Shenzhen Operations Center, said that Shenzhen Hengjie already has 30 stores, and Hengjie’s new domestic products have also entered key projects such as Shenzhen North Railway Station and Shenzhen Second People’s Hospital; at the same time, Hengjie Cooperation with the home decoration design industry in Shenzhen is advancing steadily. Currently, Shenzhen Hengjie has established strategic cooperation with well-known home decoration companies such as Juzhong, Lefeng, Haotian, and Mingdiao. Shenzhen Hengjie will join hands with the Shenzhen design community to create quality life for the majority of owners and consumers.
As the only representative of the sanitary ware industry, Hengjie jointly launched the "New Domestic Products Intelligent Manufacturing Plan" in 2019 with IPs such as the Forbidden City Palace Culture and Wu Xiaobo Channel to create a "one-of-a-kind" sanitary ware living space that blends classical and modern styles; In the post-epidemic era, Hengjie has launched more than 100 new products in the "One for Every Family" protective series, and has joined hands with NetEase Health and Lilac Medical toIt has created multiple authoritative expert-level platforms and united with many experts to continuously output the "Guardian Plan" for Chinese family bathroom life. He Zizhen, brand director of Hengjie, said that the transformation from "a popular product" to "a product for thousands of families" shows the beauty of the design of new domestic products and the professional power behind the "protection".
Listening, communicating, looking for beauty, and sharing, the atmosphere at the Shenzhen event became more and more intense. From design to new domestic products, designers have expressed their feelings and voices:
·Huang Qiming, founder of Shenzhen Qiming Construction Planning and Design: The new domestic product concept advocated by Hengjie has similarities with the scope of work of our company , I myself also focus on the application of traditional culture in social life.
·Liu Weijun, Honorary President of Zhanjiang Design Power: Shenzhen was the leader of China’s design circle 20 years ago, but now many cities in China are blooming. Hengjie's "Quality and Beauty in China·Looking for First-class Beauty" activities promote exchanges and learning between cities, allowing the design industry to develop healthily.
·Chen Qinghua, founder of Shenzhen Yijiayi Design: "Quality and beauty in China·Looking for beauty", among which there are very relevant designers The word - "beauty", Hengjie products are very beautiful; "one" means first, the design must be beautiful and the quality is good. This is my understanding of the theme of the event.
Innovation makes Shenzhen a global "landmark"; quality makes new domestic products famous domestically and exported abroad. In Shenzhen, the event theme of "Quality and Beauty in China·Looking for First-class Beauty" was vividly interpreted.
Farewell to Pengcheng, Hengjie's "Quality and Beauty in China·Looking for First-Class Beauty" city experience trip will come to Chongqing. What kind of unique design atmosphere and unique landmark buildings will this charming city show? Let us continue to look for beauty, see you in the "spicy" part!
