At the beginning of 2020, FAENZA teamed up with the famous documentary director Liang Yuan to produce the designer micro-documentary "Deconstructing the Evolution of Art and Life - Minimalism under the Fault" and "Deconstructing the Evolution of Art and Life - The Waves" were officially premiered online. It has attracted great attention from the design circle and home furnishing industry. The two videos focus on the living environment and life mood, using the designer's life experience and personal perspective to examine and interpret, triggering the audience's in-depth thinking.
"Deconstructing the Evolution of Art and Life - Minimalism under the Fault", starring Master Yang Mingjie, mainly explains that in today's digital era, anxiety has become a very common social state, so we should maintain a minimalist mentality. Leave a blank space for life, enjoy life and appreciate life. Yang Mingjie often reminds herself that there are sacrifices and gains in life - Less is more. He said in the film that the digital age has greatly improved people's efficiency, and that the too-fast pace of life has made it difficult for many people to adapt. He is one of them. In such a fast pace, people's happiness and joy are compromised. of.
Just like the joint space "Bathroom, a secret place full of bubbles and fantasy" created by Master Yang Mingjie using FAENZA products, FAENZA continues Italian elegance and is dedicated to creating a free and quiet place for the home environment. The place allows every user to get rid of fatigue the moment they step into their home, release themselves in silence, and appreciate the beauty of the art of life. With the combination of Italian romance and modern simplicity, Faenza hopes to bring users an immersive and pure artistic life.
"The Waves", another documentary centered on the harmonious coexistence of man and nature, mainly records some of Leonid Krykhtin's thoughts about human settlements and nature during design and construction as an architect. More than 7 years of working experience at Zaha Hadid Architects have allowed Leonid Krykhtin to gradually see the importance of details and core. No matter how great the structure is, it needs to be filled with substantial details and core. From a higher level, nature gives us vitality, calmness, freshness and happiness.
When man and nature coexist harmoniously, you can feel nature, and your heart will be connected to the world at this moment. Leonid Krykhtin mentioned in the film that “we pass architecture or the environment we live inWhen you are connected to your heart, you can have the most natural and pure feelings, thoughts and emotions." This coincides with FAENZA's product design philosophy.
Friends who are familiar with FAENZA know that the brand concept of "half art, half life" has always prompted the brand to think more about how products can bring aesthetic enjoyment to consumers in daily life when designing products. Naturally, it serves as the basis for artistic creation. One of the important themes has always been the source of inspiration for the FAENZA design team. The bathroom space "The Forest" jointly created by Leonid Krykhtin and FAENZA fully demonstrates the commonality between the two in cherishing nature. FAENZA captures the arcs, colors, and textures of nature to create a series of products that are perfectly integrated into Leonid Krykhtin’s bamboo-themed space design, presenting an unforgettable beauty of artistic living space.
In fact, not only in the appearance design of the product, FAENZA has always focused on the combination with natural beauty. When designing the internal working principle of the product, it also has a nature-friendly and humane consideration.
This year, four national ministries and commissions released the first batch of "List of Toilet Water Efficiency Leader Products". Among the 20 shortlisted products, FAENZA has exclusive 4 models. Its jet siphon design and three-dimensional pipeline processing technology, water-saving core design make people feel comfortable. Live in harmony with nature. Similarly, the FAENZA constant temperature oxygen shower uses a high-temperature-sensitive smart valve core to bring users fast hot water and long-lasting constant temperature effects, reducing the waste of water caused by repeatedly turning on and off while waiting for hot water during bathing. , the entire constant temperature system can be called a model of smart water use and environmental friendliness.
With a minimalist mentality and the concept of deep integration with nature, the two masters Yang Mingjie and Leonid Krykhtin have brought us understanding of life and inspiration in art. Design gives life infinite possibilities, and art makes life more radiant. FAENZA is committed to improving the quality of life with artistic design. With its ultimate design and functional innovation, FAENZA has successively won the German IF Design Award, the German Red Dot Design Award, and the Japanese G-MARK Design Award.
FAENZA hopes to use the power of design to continuously deepen the brand's "half art, half life”'s concept, through cooperation with domestic and foreign design giants, brings more possibilities to consumers' artistic life, makes the brand concept practical, and allows artistic lifestyle to lead the future.
