With the new year and new atmosphere, many people are accustomed to purchasing household items and carrying out partial or overall home decoration before and after the Spring Festival; as the Spring Festival in 2021 approaches, China's home furnishing industry has once again entered the traditional consumption peak season; especially due to the global epidemic, There is a strong demand for healthy and anti-epidemic bathroom and household products, and this year’s Spring Festival will usher in greater business opportunities.
However, the normalization of the global epidemic has also brought many changes to both supply and demand. Not only demand, production, but also marketing and sales methods are changing. How to deal with the changes brought about by "normalization" is testing the wisdom of both supply and demand sides, and is having a profound impact on production and life.
Recently, Wrigley Sanitary Ware launched a nationwide store-linked New Year’s Festival event with the theme of “No Closing during the Spring Festival – Wrigley New Year’s Goods Festival”. From January 15, 2021 to February 21, 2021, we will launch promotions such as renewing your home for the New Year, collecting five blessings, and winning free shopping gifts.
New Normal
The global epidemic in 2020, as well as the unprecedented changes in the political and economic landscape, and the new normal of dual cycles at home and abroad, have had a profound impact on the bathroom and home furnishing industry. On the one hand, working from home and the stay-at-home economy caused by the epidemic are becoming the new normal around the world, and the home furnishing industry has created huge market demand; on the other hand, the changes in the political landscape among countries and the isolation of the epidemic have had a complex impact on the foreign trade exports of home furnishings; at the same time, As one of the first countries to control the epidemic and resume work and production, China has made China's bathroom furnishings a supply highland for production and export.
Bathroom furniture is a low-frequency product that emphasizes experience and decision-making. It is a typical traditional industry that focuses more on on-site visits, experiences and communication in offline home furnishing malls and brand experience stores. However, the home isolation and reduction of going out caused by the epidemic have prompted huge changes in the research and development, design, production, marketing, sales, construction, and after-sales of the bathroom and home furnishing industry. Digital development that combines online and offline has become the new normal for this traditional industry of bathroom and home furnishing. , many companies lack the ability to respond to deep crises; there are also some companies that take precautions, explore opportunities in crises, and chart a path to healthy growth under the new normal.
It is under this new normal that Wrigley Bathroom launched the "Spring Festival Non-Closing-Wrigley New Year Festival" to authenticate the digital development of the bathroom and home furnishing industry. It is understood that in this event, the online store Wrigley Custom Home Furnishing Flagship Store is linked with the offline store of Wrigley Bathroom Ware. Users can receive a "blessing" stamp when they enter the store to purchase products. If you collect the five blessings, you can win a free gift; at the same time, " No"Closing" activity allows users to understand, communicate and purchase Wrigley bathroom products anytime and anywhere during the Spring Festival, improving the quality of life and achieving a better user experience.
New gameplay
Wrigley Sanitary Ware's "Spring Festival is open - Wrigley New Year Goods Festival" activity, in addition to large-scale promotions such as "1,699 yuan to grab a smart toilet, collect five blessings to grab a free order", it also emphasizes the full scene, full cycle, and full category of products. Smart home ecology.
This is also a new way for excellent companies to adapt to the trend under the new normal. In response to domestic and foreign dual cycles, whether it is supply-side structural reform or demand-side reform, "demand" is an important keyword. Xie Yuerong, chairman and general manager of Wrigley Home Furnishing Group, said in an interview with reporters to introduce the brand's anti-epidemic experience that the "healthy, intelligent and youthful" strategy guides Wrigley Sanitary Ware to lead the healthy development of the bathroom home furnishing industry and seize opportunities.
Wrigley Bathroom's healthy, intelligent and youthful strategy was also fully demonstrated at this Wrigley Bathroom New Year's Fair: not only the "super clean" smart toilet uses antibacterial blue light glaze black technology in cooperation with the Chinese Academy of Sciences, the glaze is dense Smooth, observed under ultra-high magnification (>200) microscope, no micropores, super anti-fouling, self-cleaning, healthy and epidemic prevention; there are also smart constant temperature showers, smart defogged bathroom mirrors, smart toilets and other smart home series; more space-based Size, functional requirements, personal preferences, member composition, personalized customized bathroom space series provide the ultimate light luxury and low-key luxury for the elite middle class.
New Journey
The Spring Festival is a traditional festival for Chinese people to bid farewell to the old and welcome the new. They buy new homes, wear new clothes, make new wishes, and start a new journey. Wrigley Bathroom will not be closed during the Spring Festival to help users renovate their homes in the new year. For Wrigley Bathroom itself, the Spring Festival is also a key node to start the great journey of "global smart home owners" and connect the past and the future.
At the beginning of 2020, Wrigley Bathroom announced three major strategies: brand, channel, and product, embarking on the great journey of becoming a "global smart home master" and building a full-scenario, full-cycle, and full-category smart home ecosystem.
In the year of 2020, Wrigley Bathroom not only won many design awards such as the German IF Award, the German Red Dot Award, the Red Cotton Award, and the Red Tripod Award, but also won the title of Top 500 Preferred Supplier of Real Estate Enterprises and "China Real Estate Preferred Supplier Marketing Value Added" "Top 5 Powerful Brands" and "Top 10 Competitiveness Selection of China's Real Estate Suppliers in 2020"and many other engineering honors; it has also achieved brilliant results such as the omni-channel sales of 618 Live Broadcast exceeding 600 million yuan, 920 Live Broadcasting exceeding 180 million yuan, and Double Eleven Live Broadcasting reaching 792 million yuan.
In the new year of 2021, as stated in the Wrigley brand song "Wings of Dreams" co-created by Yan Yidan and Wrigley Bathroom: "Fly with the wind, feel the light of wisdom, and run to the dazzling distance together hand in hand." Wrigley Bathroom is taking the "global The new attitude of "Smart Home Everybody" starts a new journey.
"Never close during the Spring Festival, rejuvenate your home in the New Year". On the surface, this is a non-closing New Year's Festival event for Wrigley Bathroom, and it is a new way of playing for Wrigley Bathroom under the new normal; behind it is people's understanding of China's system. confidence, as well as corporate competitiveness and execution capabilities.
It is this kind of self-confidence that has allowed Arrow Sanitary Ware to accompany China's sanitary ware and home furnishing industry from weak to strong in the past 26 years, supporting the backbone of national sanitary ware, and then establishing itself in China and going global, starting a great journey for global smart home furnishings.
