On August 26, jointly organized by the HBI global imported ceramic tile selection platform, LEA Ceramiche and China Ceramic City, the signing ceremony for HBIxLEA’s entry into the top-floor import pavilion of China Ceramic City officially kicked off.
Guests:
Mr. Xie Zhiming, Executive Director of the Interior Design Branch of the Architectural Society of China/President of Foshan Environmental Design Association
Secretary General of China Imported Ceramic Tile TOP Alliance——Mr. Roger
Deputy General Manager of China Ceramic City——Mr. Han Bing
Founder of HBI platform and global chief selection officer——Mr. Wei Jiguo
Dean of HBI Design Institute——Mr. Zhu Boyang
Assistant General Manager & Marketing Director of HBI——Ms. Li Yunshi
Brand Planning Director of China Ceramic City Group——Ms. Zeng Qiwen
Assistant General Manager of China Ceramics City——Mr. Xu Yiming
HBI Brand Planning Director——Ms. Wu Wanting
A group of leading guests attended the signing ceremony and witnessed the grand ceremony together with many well-known media friends.
·New journey·New chapter
The new launch plan of China Ceramics City in 2021 mainly involves the import pavilion on the fifth floor, the category pioneer pavilion on the third floor, the buyer service center, and the "Wanwan Inn" in the cultural and creative theme district.
Among them, China Ceramics City·The top-floor import pavilion is located on the 5th floor of China Ceramics City, with a total area of more than 10,000 square meters. It gathers the world's top original imported ceramic tile brands and displays 5,000⁺ imported products. It is the most professional and comprehensive imported ceramic tile headquarters base.
▲Mr. Han Bing, deputy general manager of China Ceramics City, delivered a speech
Mr. Han Bing, deputy general manager of China Ceramics City, said in his speech that HBI and LEA have entered China Ceramics City this time, which marks that the creation of China Ceramics City's top-level import pavilion has reached a new level.
We hope that through strong alliances with brands such as HBI, we can give full play to our respective advantages and bring more different landscapes to the building ceramics industry!
▲Executive Director of the Interior Design Branch of the Architectural Society of China/Foshan Environmental Design Association President——Mr. Xie Zhiming delivered a speech
Mr. Xie Zhiming, Executive Director of the Interior Design Branch of the Architectural Society of China/President of Foshan Environmental Design Association, mentioned that HBI is a brand that can always surprise him. In the future, he also hopes that HBI can continue its innovative business model and provide Designers and consumers across the country bring more high-end and good-looking choices.
▲Mr. Roger, Secretary-General of China Imported Tile TOP Alliance, delivered a speech< /span>
Mr. Luo Jie, secretary-general of the China Imported Ceramic Tile TOP Alliance, said that for the future development of the HBI brand, not only good products are needed, but also good designs and good partners! Only in this way can we satisfy consumers' consumption desires and embrace the rapidly changing market.
▲Mr. Zhu Baiyang, Dean of HBI Design Institute, delivered a speech< /p>
Mr. Zhu Boyang, President of HBI Design Institute, pointed out that HBI’s design is not just a simple decoration, but also a continuation of the matching brand marketing system. The combination of design, product and brand, under precise positioning, design can It can span life and create the edges of life.
▲Mr. Wei Jiguo, founder of HBI platform and global chief selection officer Speech
Mr. Wei Jiguo, founder of the HBI platform and global chief selection officer, said that HBI and LEA's entry into China Ceramics City this time represents a new journey for HBI. China Ceramics City's top-floor import pavilion serves as a display window for gathering the world's top original imported ceramic tile brands, which is consistent with the positioning of HBI&LEA's high-end imported brands. We look forward to both parties working together to jointly create a gravitational field between brands and consumers.
With the upgrading of the consumption model in the domestic market, we need to stand from the perspective of the current new middle class and form a new generation of brand symbols in the industry. As the core brand of HBI, LEA uses HBI's carefully selected designs, carefully selected brands, carefully selected products, etc. Dimensional standards to create a product display base with pure Italian origin.
At the same time, China Ceramics City will leverage its influence in exhibitions and marketing to deliver truly good products and brands to consumers across China, and rely on the extensive influence of China Ceramics City to deepen the brand’s presence in designer channels and high-end material selection. center and brand marketing capabilities.
·Innovation·Star-making
▲HBI Brand Planning Director——Ms. Wu Wanting
At the event site,Ms. Wu Wanting, head of brand planning at HBI, announced HBI's "50-City Star-Building Plan" to the guests, media and national live broadcast audiences.
In the future, HBI will rely on its strong brand marketing power to build star-rated outlets in 50 cities across the country through the four dimensions of store presentation, team building, marketing techniques, and channel expansion, and looks forward to the participation of outstanding distribution friends across the country.
·Future·Win-Win
After the signing ceremony, Mr. Han Bing, deputy general manager of China Ceramics City, and Mr. Wei Jiguo, founder of HBI platform and global chief selection officer, accepted media interviews to jointly explore new developments in high-end imported ceramic tiles.
▲Mr. Han Bing, Deputy General Manager of China Ceramics City (left) HBI platform Founder and Global Chief Selection Officer Mr. Wei Jiguo (right) was interviewed by the media
·Work together and move forward with explosiveness
▲Deputy General Manager of China Ceramics City - Mr. Han Bing (left) Mr. Wei Jiguo (right), founder of HBI platform and global chief selection officer, signing ceremony
In the process of continuing to implement differentiated marketing strategies, HBI has always adhered to the differentiated platform business model of "products + brands + services" centered on consumer needs. This time, HBIxLEA has entered the top-level import pavilion of China Ceramic City, integrating domestic and foreign high-quality resources and lifestyles, with differentiated positioning, carefully selecting products that are more suitable for Chinese consumers, and creating a more complete product comprehensive matrix and comprehensive solutions.
At the same time, combined with the extensive influence of China Ceramics City in the industry, the two parties have joined forces to give full play to their respective advantages to meet the ever-escalating consumption needs of Chinese consumers in home decoration and life., with a global perspective, to be an integrated platform brand for the global high-end ceramic tile industry chain.
