As the national economy shows sustained growth, China's sanitary ware industry is ushering in new opportunities for high-quality development and comprehensive innovation and upgrading. With the rise of the "new domestic products" trend, a number of ethnic sanitary ware brands have begun to emerge. On October 16, the China National Sanitary Ware Development Summit was grandly held at the China Ceramics Headquarters Base in Foshan, Guangdong. Guests and industry leaders from all over the country gathered together to focus on the upgrade path of Chinese national sanitary ware enterprises and in-depth discussions on how to break through the sanitary ware category. , gain insight into the cutting-edge development trends of the industry.
This summit is guided by the Sanitary Ware Branch of the China Building Materials Market Association, hosted by the Foshan Sanitary Ware Industry Association, and specially supported by the People's Government of Xuanzhou District, Anhui Province. Youju Research Institute, Shenzhen Fine Decoration Research Institute, Bathroom Materials City, China Ceramics Headquarters, Jointly supported by Easy Home and Vanke Construction, Wrigley, Jiumu, Hengjie, Huida, Langjing, Dongpeng Bathroom, Oulusha, Anhua Bathroom, Xinhaijialan, Huayi, Navigation, Shanggao, Frank, Schima, Langs, Aloni, Langs, Ideal, Ocean, Sanlia, Bian Jie Bao, Mona Lisa, Sakurai, Eagle Sanitary Ware have received support from the government, society, industry, etc. Wide support and recognition from elites from all walks of life.
Multiple parties work together to comprehensively promote industrial innovation and upgrading
After nearly 30 years of rapid development, China's sanitary ware industry has shifted from disorderly and extensive development to a more refined, large-scale, and standardized development model. As my country's national enterprises have further highlighted their awareness of independent innovation, The national sanitary ware industry is showing a prosperous and beautiful situation.
Secretary-General Liu Wengui
Liu Wengui, Secretary General of the Sanitary Ware Branch of China Building Materials Market Association and Foshan Sanitary Ware Industry Association, mentioned in his speech that after more than ten years of development, Chinese sanitary ware has made great progress, but in terms of engineering fine decoration channels, national sanitary ware still has There is relatively large room for improvement. There are two reasons for this phenomenon: first, ethnic bathroom has been focusing on the C-end before and did not pay enough attention to the engineering channel; second, the B-end engineering channel did not have enough understanding of the innovation of ethnic bathroom. . Therefore, for national sanitary ware enterprises, it is necessary to put on the agenda the in-depth expansion of fine decoration engineering channels.
Vice Chairman Jin Lixin
Jin Lixin, vice chairman of the China Hardware Products Association, said that now, it is the common goal of all Chinese sanitary ware people to transform from a big sanitary ware manufacturing country to a powerful sanitary ware manufacturing country. Faced with the huge pressure of the epidemic and industry operation, the domestic sanitary ware market is accepting its own The severe test of the general environment. In this regard, Jin Lixin encourages everyone to be confident. The current bathroom market space is still large and various demands still exist.
Ethnic Bathroom Research Center launched
Zhang Yongzhi
Zhang Yongzhi, editor-in-chief of Youju and director of Youju Research Institute, released the plan for the Chinese National Bathroom Research Center: After more than a year of planning, it was jointly organized by the Bathroom Branch of the China Building Materials Market Association, Foshan Sanitary Ware Industry Association and Youju Research Institute, jointly established the Chinese National Bathroom Brand Research Center, which mainly carries out work from the following dimensions:
First, conduct in-depth research based on the entire industry and market dimensions; second, provide guidance on consumer insights and channel market changes; third, plan to conduct on-site market and corporate visits to investigate and publish annual research reports and Market insight reports provide data and trend macro guidance for the industry. In addition, the China National Bathroom Brand Research Center will also cooperate with various mainstream channels, including new real estate decoration channels, online channels, etc., to gather the power of major outstanding brands to fully promote national bathroom brands, and at the same time, it will cooperate with hundreds of media across the country to comprehensively promote national bathroom brands. Enhance the popularity, brand premium and brand added value of national sanitary ware brands, so that more Chinese people can use national sanitary ware brands.
The debate among the heroes releases information on cutting-edge trends in the industry
With the advancement of the times and the acceleration of consumption upgrading, people have higher and higher demands for the quality of bathroom space, and the bathroom industry will usher in unprecedented changes. How to enhance brand power and international market competitiveness, and achieve sustainable growth and industrial breakthrough for enterprises, has become the only way for national sanitary ware enterprises to continue to expand market share and enhance influence.
Forum 1: "National Bathroom Summit Forum"
Lu Jinhui
Lu Jinhui, deputy general manager of Wrigley Group: The sinking market has broad room for development, and domestic sanitary ware can better meet the current needs of most Chinese people. Leading sanitary ware brands have the responsibility to compete with foreign brands in the higher-level market, constantly set benchmarks in the industry, polish higher-quality products, demand themselves with high standards, accelerate joint efforts to surpass foreign brands, and make national sanitary ware brands truly become world brands. .
Lin Huayou
Lin Huayou, Chairman of Oulusha: The rise of national demand for smart bathroom products has stimulated the rise of the national smart bathroom track. Compared with imported smart bathroom products, the prices are generally higher. Chinese smart bathroom products have to ensure the same quality. In this case, the price is more favorable. In the future, the service of Chinese national brands will be faster and better than that of international brands.
Shi Jinping
Shi Jinping, general manager of Dongpeng Completed Bathroom Ware: Traditional bathroom ware companies have industrialized thinking, focusing on products and creating cost-effectiveness, but neglecting brand building. National bathroom ware brands have strong strength and huge opportunities. To develop, they must break away from simple manufacturing thinking. In the future, we must study consumers and consumption trends, and pay attention to product quality and brand operation.
Wang Yongqi
Wang Yongqi, President of Shanggao: Give more opportunities to national sanitary ware brands. The consumer group is getting younger and showing more diversified needs. Fully understanding consumer needs is the prerequisite, which can be summarized as "cost-effectiveness": that is, excellent performance, price and cost Control is reasonable. Consumer changes are also opportunities for the industry. We should fully embrace the young consumer group born in the 1990s. Small and medium-sized enterprises should make differentiation and conquer consumers with ultra-high-performance products.
Pei Jie
Eagle Sanitary Ware CEO Pei Jie: Chinese ethnic bathroom ware is a topic worthy of in-depth study. The development speed and achievements of ethnic bathroom brands in recent years are also worthy of everyone's recognition and recognition. In the future, Chinese national sanitary ware brands must be on par with international sanitary ware brands. In addition to paying attention to their own brand positioning, they must also deeply understand the real needs of consumers, simplify the various functions of modern sanitary ware products, and focus on improving the most essential basic functions of the products. .
Forum 2: "Forum on the Way to Breakthrough in Bathroom Ware Single Category"
Zhang Aimin
Zhang Aimin, Chairman of Xinhai Jialan: Bathroom ware companies must insist on making a category professional, refined and distinctive, solve the problem of overall solutions for bathroom space, and better combine different single products to meet consumer personalization Customized bathroom needs.
Ding Weigang
Ding Weigang, Chairman of Mona Lisa: China's sanitary ware industry has the advantage of manufacturing. National sanitary ware has undergone tremendous changes and strong strength from imitating it at the beginning to slowly surpassing it. In the future, national sanitary ware will surpass international sanitary ware. It is an inevitable trend.
Huang Chaoyang
Huang Chaoyang, general manager of Bianjiebao: Consumers will increasingly recognize national sanitary ware brands. Enterprises must adhere to long-termism and productism, focus on products and services, and make products the best. Quality is the foundation, and then combined with With innovative functions and good looks, it won’t take long for National Sanitary Ware to enter the hearts of consumers around the world.
Deng Zhihong
Deng Zhihong, Chairman of Xima Sanitary Ware: Make single products to the extreme and create products that make users scream. Enterprises must be down-to-earth and do their best to make good products while retaining the company's survival costs. Even after erasing the brand logo, consumers can still recognize our products.
Zhang Peng
Zhang Peng, General Manager of Shenlia Sanitary Ware: The operation and development of single-product bathroom ware is faced with multiple problems, and it is difficult for the traditional model to break through. It is necessary to seize the opportunity of the Internet and enhance consumer experience through online traffic + offline transactions. At the same time, enterprises must have the spirit of "one meter wide and ten thousand meters deep" and actively explore the secondary growth curve on the basis of good single products.
Feng Yuchao
Feng Yuchao, Vice President of Huayi Sanitary Ware: National sanitary ware has the capital to compete with international sanitary ware. As the consumer group becomes younger, consumer demand and behavior are changing. We must integrate multiple resources and work together to make national sanitary ware develop successfully. better.
Design empowers bathroom decoration
Yu Jinggan
Yu Jinggan, founder of Guangdong Xingyi Decoration Group, academician and vice president of the United Nations Academy of Ecology and Life Safety, shared her artistic background to empower bathroom decoration.
Experts offer suggestions to help ethnic bathrooms make their C-level debut
Dean Guan Yongkang, director of the Shenzhen Fine Decoration Research Institute, believes that the entire home furnishing and building materials industry will present six major development trends in the future, specifically as follows: 1. The concentration of the top 100 real estate companies continues to increase, and resources such as demand, funds, land, etc. However, it is gradually shrinking. It is recommended that bathroom ware companies provide overall bathroom space solutions instead of single bathroom ware categories; 2. The "high turnover" model ends, and the improvement of "product power" becomes the core of "high premium" and "high elimination" ; 3. The end of "cost-oriented": apartment type innovation/construction quality/function of supporting parts have become the focus of competition; 4. Fine decoration has become the basis for the survival of real estate companies, and personalized fine decoration has become the inevitable choice to win and break through; 5. Capacity layout of suppliers/ The reliance on quality control/cost control/personalized services is getting higher and higher; 6. Major real estate companies have begun to use orders/settlement conditions/capital to compete for "high-quality supplier" resources.
Guan Yongkang
Regarding the breakout path for ethnic bathrooms, Guan Yongkang proposed four directions: First, the leading real estate companies in the local market have some demand for fine decoration due to difficulties in depurchasing, and cost-effectiveness is the core; a large number of affordable housing/talents have emerged in core cities across the country Housing/low-rent housing, national brands can take advantage of the situation to rise; a large number of apartments in various industrial parks/commercial-to-public/industrial-to-public reform, as well as a large number of updated business hotels/cultural tourism resort real estate supporting and other diverse engineering channels, provide national Bathroom brands provide a broad market for full play.
Xuanzhou District builds smart home bathroom industry
District Chief Yu Zhigang
Yu Zhigang, deputy secretary of the Xuanzhou District Party Committee and head of the district government, led a team to the summit and recommended Xuanzhou District to build a home smart bathroom industry.
Xuanzhou District Government signed a contract with Foshan Sanitary Ware Industry Association
Xuanzhou District Government signed a contract with Ocean Sanitary Ware
Xuanzhou District Government signed a contract with Raisa Sanitary Ware
Integrate resources and open up the bathroom material supply chain
Material innovation is the catalyst for industry development and the cornerstone and source of enterprise development. In order to promote and enhance the communication efficiency between sanitary ware companies and sanitary ware material suppliers, the sanitary ware material city announced its official opening at the summit.
According to reports, Sanitary Ware Materials City (CLC) is located in Foshan, Guangdong, on the fourth floor of the Ceramic Theater of the Ceramics Headquarters Base, No. 68 Jihua West Road. The first phase is mainly focused on bathroom cabinets and shower room supply chain companies, including Jinyaohua Glass, Tut Hardware, Mego Pulleys, Encore Explosion-proof Film, Future High-end Rock Slab Customization, Norgrens Adhesive Strips, and Kefan Electric Heating Towels. Shelves, Yufeng handles, Songhang Hardware, Kujiale, Chengshuntong stainless steel profiles, Yitong aluminum profiles, Sheyi faucets, Kuansheng smart light mirrors, Tiffany ceramic basins, Debilon plates, Lanson plates Nearly 20 companies including the industry, Mena anti-counterfeiting signs, and Ruifan luminous characters have been selected to settle in. The online bathroom materials city operates simultaneously. Investment promotion for the second phase has started, and more categories of bathroom materials are under planning.
The list is announced to create a high-quality benchmark for national bathroom brands
Looking at the past development history of China's sanitary ware industry, this journey is inseparable from the dedication and efforts of a group of outstanding national sanitary ware brands: they have redefined quality sanitary ware standards and created a new lifestyle for healthy homes; they have boosted the China is inConfidence in the world sanitary ware market, using the responsibility and standards of national brands to interpret a new chapter in the Chinese sanitary ware industry; they are also gradually occupying the C position on the Chinese sanitary ware stage, and influencing the world's sanitary ware product manufacturing pattern with strong hard power. Leading more and more domestic bathroom brands to the global market...
In the National Bathroom Honor List Awards Ceremony, this summit commended outstanding national bathroom brands.
Integrated bathroom categories: Wrigley, Jiumu, Hengjie, Huida, Langjing, Dongpeng Complete Bathroom, Oulusha, Anhua
Full bathroom customization categories: Xinhai Jialan, Huayi, Navigation Mark, Shanggao
Bathroom cabinet categories: Frank, Schima, Glance, Aloni
Shower room categories: Lens, Ideal, Ocean, Sanlia
Smart toilet & leisure bathroom categories: Bian Jiebao, Mona Lisa, Kemu Smart, Sakurai
At the same time, the organizer of the event is also the main participating unit of Foshan "Bathroom Cabinet" group standard T/FSWA 01-2021, including Xinhai Jialan, Frank, Glance, Aima, Hengjie, Aluo Ni, Faensa, Venus, Milos, Amy's Bathroom, Bonnie Tomei, Tigao, and Confucian Novi issued honorary certificates to promote the development of a more standardized and standardized bathroom industry.
The successful holding of the China National Bathroom Development Summit not only brought together the collective voice of national bathroom brands and helped citizens better understand Chinese national bathrooms, but also promoted bathroom companies to continue to upgrade their products and space design experience, providing citizens who understand life and enjoy enjoyment. Create more ultimate bathroom enjoyment and experience. We look forward to the emergence of more national benchmark sanitary ware companies in the future, jointly creating a vane and new highland for the future development of the global sanitary ware industry, and comprehensively promoting the industry to take off!
Visit Wrigley Home Furnishings:
On October 17, the summit organizing committee organized a visit to Wrigley Home Sanshui Intelligent Production Base.
Highlights:
