In December 2020, Hengjie, as the only representative brand of new domestic products for home furnishings, was selected into the People's Daily's "Brand Power Plan" together with Huawei, Yili, Moutai and other brands and attended the "Chinese Brand Forum"; on the occasion of the arrival of 2022, Hengjie was once again invited to attend the 7th "Chinese Brand Forum" to share with everyone the brand's exploration process and experience summary of "casting new domestic products for sanitary ware" on this authoritative platform. On November 30, Mr. Ding Wei, CEO of Hengjie Group, will be invited to attend this forum in Beijing to tell the Chinese story of Chinese brands, look forward to new trends in intelligent manufacturing in the industry, and help create a new development pattern for domestic products.
Mr. Ding attended the 2020 China Brand Forum and delivered a speech
Chinese Brand Chinese Story, Seizing New Opportunities of the Times
In order to thoroughly implement the spirit of General Secretary Xi Jinping’s important instructions on China’s brand building and the decisions and arrangements of the Party Central Committee, the 7th “China Brand Forum” will have the theme of “strengthening brand building and promoting high-quality development”, inviting the party and National leaders, experts and scholars in related fields, heads of well-known enterprises, representatives of mainstream media, etc. jointly participated in the conference to build an authoritative dialogue and exchange platform to showcase brand development achievements. Hengjie participated in this forum as the only representative of the sanitary ware industry, demonstrating the Chinese brand's responsibility in serving and integrating into the new development pattern, and helping to create a good atmosphere in the whole society that supports, protects and develops brands.
The surging national trend is taking advantage of the trend, and we are committed to creating new domestic products
"National trend" is an attitude of pursuing trends. It is also a manifestation of a country's cultural confidence and improvement of national strength. It is also based on a new expression of Chinese national culture. Many reviewsIn the past year's journey, Hengjie is proud and honored to be able to seize the opportunities of the times and promote the development of domestic products and trends.
Behind the substantial improvement in the quality of domestic sanitary ware products and catching up with international brands, it is indispensable to attach great importance to product production and research and development. Over the past 23 years, Hengjie has always adhered to productism, focusing on innovation, focusing on original technology research and development, and is committed to creating a new benchmark for domestic products. At present, Hengjie has multiple R&D bases such as intelligent R&D laboratories, product development performance laboratories, and new technology R&D centers, with a total area of more than 6,000 square meters, continuing to provide a solid guarantee for innovative technology R&D. This year, Hengjie launched new water purification technology, waterproof and moisture-proof technology, which greatly improved product quality and brought consumers a better bathroom experience.
As a leading new domestic brand of bathroom ware, what is “new” is not only quality and appearance, but also the way of communication with mainstream consumer groups. By cooperating with outstanding IPs such as Wu Xiaobo Channel and Forbidden City Palace Culture, Hengjie initiated and participated in the "New Domestic Product Intelligent Manufacturing Plan" to reach young consumers in a more fashionable way and use more fashionable designs to create a new domestic product bathroom space that young people love. .
A drop of water will penetrate the stone forever, and the ingenious bathroom will not be absent
In this China Brand Forum·Entrepreneur Summit session, Mr. Ding Wei will carry out in-depth, multi-field and high-level dialogue on behalf of Hengjie to describe what Hengjie is in the process of seizing the opportunities of the times and promoting the national tide. How to adhere to productism, use original technology to solve industry problems and pain points, and make good use of soft power to establish a deep emotional connection and value recognition between new domestic products and consumers, and demonstrate the Chinese brand service and integration into the new development pattern. Take responsibility!
On November 30th, in Beijing, China, let us witness "cultivating new opportunities, opening new games, and creating new domestic products for sanitary ware with ingenuity"!
