Pearl escort, witness of strength
From 2005 to 2021, 16 years of glorious history have experienced many ups and downs. The guarantee and support of New Pearl Group have continued to protect the development of Louis Modern.
Professor Wu Jianqing, a leader in the ceramic industry, successfully joined the company, injecting power into product innovation. Make more first-class products that meet market demand, are cost-effective and impress people, and continue to promote the innovative development of Louis Moderne.
New Pearl Contemporary Ceramics Research Institute was successfully unveiled, aiming at the forefront of world science and technology, independent innovation, long-term layout, and leading the direction of scientific and technological development.
The Sanshui 5G green smart factory was successfully completed, and the world's longest double-layer kiln of 415.8 meters was successfully ignited. The brand entered the high-speed express era of intelligent quality manufacturing.
Honor and win every step of the way
After a year of methodical development, I have gained the love of consumers and the appreciation of peers in the industry. Every step has traces to follow.
From product recognition to brand recognition, Louis Modern has always been at the forefront of the industry and has returned with a high reputation.
Break the rules and create the future
On image: Aiming at brand renewal and upgrading, bringing new propositions and new formsXiang meets everyone
Modernism, defined by me. A new image and new proposition lead the trend and open a new dimension of youth.
New trends are the way to go and take advantage of the trend. "Tide" online press conference, 16.8 million people watched online to witness the official launch of the image blockbuster, ushering in a new modern era.
The 1,200-square-meter new exhibition hall has been fully upgraded, reshaping a new model for terminal stores. Multi-dimensional terminal cultural standards for 200 square meters, 300 square meters and 500 square meters have been formulated to lead a new style of terminals.
On products: concentrating on studying process technology, creating personalized new products, and creating high-quality products
The star series breaks through the crystallized dry particle technology and integrates the stars with the ceramic tiles, hiding the stars on the brick surface. The stars twinkle and the light overflows.
The technology of the pearlescent glaze series has been upgraded, with better pearlescent effect and softer light feeling. The best-selling specification of 750*1500mm is the most popular one at the moment.
The Macaron series breaks away from the constraints, is protected by color patents, can be matched with 14 major colors, and has a new species of 800*2600mm wall protection, rejuvenating the vitality of the home.
On service: Good products need to be delivered, after-sales needs to be guaranteed, and the terminal service law comes into being
"Pearl Technology Construction Service" solves various problems in terminal rock slab delivery, one-stop standardized process, and fully guarantees rock slab delivery services.
The "After-sales Service Standards" take quality as the first goal, customer satisfaction as the service orientation, and comprehensively improve customer service.
On terminals: Operational thinking continues to improve, looking for new marketing, new gameplay, and new growth in enabling terminals.
"Creating the Modern Era—Louis Modern National Terminal Co-creation Camp" will discuss a new blueprint for brand development and see new opportunities for store operations.
"Douyin Practical Training Camp" improves the brand communication path, creates a small V matrix for dealers, and the video playback volume exceeds 10W+, empowering new marketing momentum.
"Design Marketing Training Course" uses design to guide sales and use the language of design to sell good products. It has 7 series of courses and more than 650 terminal students participated, realizing the transformation from sales promotion to consulting. character evolution.
"The Cow Businessman Has Something to Say" extracts experience and inherits wisdom. 6 benchmarking business models, outputting methodologies that can be copied and disseminated.
On communication: multiple channels, multiple touch points, multiple links, planting grass to get out of the circle, and continuing to promote high brand exposure.
The new official website was officially launched, and the entire network continued to be optimized. The average daily search index increased by 378%, achieving high brand exposure.
New marketing by experts, experts with millions of fans check in offline and online, detonating communication traffic and brand exposure reaching 407W+.
This is my 2021
Moving forward amidst challenges
Grow in transformation and take on new life
Stay with the young and trendy, born to win
