On June 15, the "Channel Empowerment Training Camp" hosted by China (Zibo) Ceramics Headquarters and China (Zibo) Rock Slab New Materials Base was a complete success. 5 industry senior founder representatives, 20+ industry media representatives, and 100+ brand executives attended, discussing channels to explore cutting-edge trends, and jointly developing a grand blueprint for the ceramics industry.
Event site
01
Headquarters exhibition hall visit
The channel empowerment training camp activities spanned the whole day. In the morning, a specially invited delegation and other leaders visited China (Zibo) Ceramics Headquarters.
Investment Center Visit
In the project investment center, the visiting group and other leaders listened to the staff’s introduction to the park’s overview, industrial development, policy support, settled enterprises and business distribution and other planning, construction and operation aspects, and carefully understood the role of the project in promoting multi-channel integration. We asked in detail about our efforts in channel development and empowering terminal operations.
Lihui visit
Golden Lion Visit
Fendi visit
Subsequently, the visiting group and other leaders entered the park's benchmark exhibition halls - Lihui, Golden Lion and Fendi. The person in charge of the exhibition hall introduced the brand's latest special products, production technology and design concepts, which not only allowed the visiting group to have a better understanding of The ceramic enterprises in the park have a deeper understanding and a more comprehensive understanding of multi-channel development.
02
General Manager of China (Zibo) Ceramics Headquarters
Tang Jieming delivers a speech
Assistant to the President of Foshan China Ceramics City Group
General Manager of China (Foshan) Ceramics Headquarters
General Manager of China (Zibo) Ceramics Headquarters Tang Jieming
At the beginning of the event, Ms. Tang Jieming, assistant to the president of Foshan China Ceramics City Group, general manager of China (Foshan) Ceramics Headquarters, and general manager of China (Zibo) Ceramics Headquarters, delivered a welcome speech for the event. She welcomed everyone’s arrival and mentioned that the event will focus on designers and investment promotion, and discuss the application of new channels in the field of home building materials with the elites on site. China (Zibo) Ceramics Headquarters continues to dig deep into the platform advantages to innovate. As the driving force, with design as the link, we will continue to strengthen our responsibilities, strengthen upstream and downstream cooperation in the ceramic industry, promote channel integration, and contribute actively to the structural adjustment of the ceramic industry and the realization of high-quality development.
03
Founder of Hezhi Youxin Cultural Communication
Zhang Zhiyou shared
Zhang Zhiyou, founder of Hezhi Youxin Culture Communication
"This is what designer channels should do"
This event was also honored to invite Mr. Zhang Zhiyou to share the status of designer channels. He started with his own experience in the industry and believed that the designer channel is a bridge connecting products and markets, allowing manufacturers, designers and end customers to achieve a win-win situation. It is essential to maintain customer relationships through the designer channel. Once the designer channel is established, it can become a sustainable channel resource. Whether it is brand operation or channel marketing, we must constantly break through new models and channels to have a chance to survive difficult times and usher in new breakthroughs and development.
04
Founder of Truffle Pig Investment Promotion
Shared by Zheng Xuechong
Zheng Xuechong, founder of Truffle Pig Investment
"Investoring is not that difficult"
Subsequently, Mr. Zheng Xuechong delivered a guest sharing with the theme "Investment Is Not That Difficult". Mr. Zheng said that in the context of repeated epidemics, the industry is severely polarized and the competitive landscape of survival of the fittest will be rapidly reshuffled. It is necessary to clearly understand the current situation and future development trends. When facing intended customers, it is necessary to flexibly respond to the crisis in the future. Uncertainty, in the great changes in the industry, only by joining hands with big brands and big platforms can we create new opportunities and share new dividends.
Communication site
Finally, the exchange and discussion session participated by two teachers, Zhang Zhiyou and Zheng Xuechong, brought the channel empowerment training camp to a perfect conclusion. The two guests discussed with the audience on issues such as the impact of material origin on designers, corporate investment demands, etc. The atmosphere of the exchange was lively and the guests frequently made wise words.
05
Taking a group photo as a souvenir,A complete success
Group photo of guests
In this event, China (Zibo) Ceramics Headquarters will integrate designers and investment channels, carry out innovative combinations, strike hard, open up channel traffic, reduce the company's customer acquisition costs, and help terminal upgrades.
China (Zibo) Ceramics Headquarters will bravely shoulder the heavy responsibilities of the industry, continue to play its leading role and in-depth service advantages, continuously improve its social image and influence, further integrate the upstream and downstream resources of the ceramic industry and its closely related industries, and promote multi-channel development , improve the group advantages and achieve win-win cooperation for all parties!
