This is a dazzling ceremony for brand renewal and upgrade;
This is the world’s first show of wonderful linkage between brand IPs;
This is a peak dialogue to explore the upward development of brands;
This is Shunhui ceramic tiles and rock slabs
Shunhui People Conference held on June 28th!
On June 28, "unexpected" and "unexpected" entered life - the 2022 Shunhui People Conference was grandly held in Foshan. This conference focused on brand strategy, brand culture, and brand IP In terms of image, brand service, etc., it shows a brand-upgrading, renewed and upward Shunhui ceramic tiles and rock slabs. Service provider partners, special guests and media from all over the country, as well as Shunhui ceramic tile and slate brand personnel witnessed this brand event.
Strengthening service IP Shunhui package shopping training deepens delivery service
In the era of consumption upgrading and user aesthetic improvement, the demand for delivery in the home consumer market continues to increase. In order to meet the new needs of current consumers, Shunhui Ceramics and Stone Slabs has launched Shunhui package paving and one-stop delivery services and built it Serve IP for brands. On the morning of June 28, the Shunhui People Conference and Shunhui Packaging and Laying Skills Exchange Meeting allowed the Shunhui ceramic tile and slate service providers present to truly feel the development prospects contained in the one-stop delivery service.
Zheng Jian, Marketing Director of Shunhui Ceramics and Slate, pointed out in the keynote speech that Shunhui Paving and Paving was launched to address the pain points of consumers' home decoration and deeply integrate "products + services" One-stop package and sticker delivery service, committed to creating new value for users.
(Zheng Jian, Marketing Director of Shunhui Tiles and Slabs)
Xu Shunlan, co-founder of TieDewen brand, introduced relevant auxiliary materials at the meeting and emphasized the importance of professional paving technology in view of the technical bottleneck of "good slate, but difficult to apply".
(Xu Shunlan, co-founder of TieDeWen brand)< /span>
In order to allow service providers to experience Shunhui bag shop more realistically, this event has arranged professional and detailed practical exercises. The training staff of Shanghai Woneng Tools gave a detailed explanation of the rock slab paving process tools and operating procedures, and the on-site cutting and paving drills gave the service providers a deeper understanding of the execution and promotion of Shunhui paving.
(Practical operation site)
Empowering and upgrading, working together to create a better future
If the Shunhui Packaging and Laying Skills Exchange Meeting in the morning was a strategic layout for Shunhui Ceramics and Stone Slabs to open up a new track, then on the afternoon of June 28, the Shunhui People’s Conference and Shun Xiaoyi Press Conference were officially announced The clarion call for new development of the brand.
The current competition in the ceramic industry is fierce, and brands need to transform and upgrade in line with current changes in consumer concepts. In this regard, Zhang Lu, general manager of Guangzhou Fenghe Rili Planning Co., Ltd., and Zheng Jian, marketing director of Shunhui Tiles and Slates, respectively brought "Ceramic Industry The keynote speeches on “Development Trend” and “Stone Slab Ceramic Ceramics and User Rejuvenation” made the Shunhui service providers present understand that brand upgrading needs to be combined with current market development to shape its own core competitiveness, so as to win the love of more consumers. .
(Zhang Lu, General Manager of Guangzhou Fengherili Enterprise Planning Co., Ltd.)
(Zheng Jian, Marketing Director of Shunhui Tiles and Slate)
Today's market still has many uncertainties, and brand development faces many challenges. Only manufacturers working together can win the market. In this regard, Huang Mei, director of the product department of Shunhui Ceramics and Slabs, and Wang Wenjian, design director, respectively explained from the aspects of products and store image that Shunhui Ceramics and Slabs creates products for consumers through diverse personalized products and professional and meticulous services. High-quality immersive experience venues and other aspects, striving to achieve a win-win and bright future.
(Huang Mei, Director of Shunhui Tiles and Slate Products Department)
(Wang Wenjian, Director of Shunhui Tile and Slate Design Department)
The first new IP - Shun Xiaoyi opens a new era for the brand
In an era where young consumer groups are gradually becoming the main force of consumption, "rejuvenation" has become a proposition that every brand cannot ignore. Therefore, Shunhui Ceramics and Stone Slabs deeply explores the brand value, understands the needs and concepts of the new generation of consumer groups, and reshapes the brand proposition and brand image.
Shunhui Ceramics· Chen Shengyou, general manager of the slate marketing center, and Fang Huiping, assistant vice president of Shuncheng Ceramics Group, respectively shared topics on the empowerment of the headquarters and the use of five good projects. They believe that with the full cooperation of manufacturers, Shunhui will definitely enhance the core competitiveness of the brand. Able to break through against the trend and achieve great results again!
(Chen Shengyou, General Manager of Shunhui Tile and Slate Marketing Center)
(Fang Huiping, Assistant Vice President of Shuncheng Ceramics Group)< /span>
Peng Changhua, Vice President of Shuncheng Ceramics Group and General Manager of Shunhui Ceramics and Stone Slabs, gave a keynote speech with the theme of "Shunhui Upward". Mr. Peng expressed his views on the difficulties faced by the Shunhui brand. He shared how he broke through against the trend, and said that in 2022, Shunhui people will be at the forefront of the industry with the spirit of daring to be the first, lead the trend to achieve the refresh and upgrade of Shunhui brand, and drive the development of the industry with innovative breakthroughs.
(Vice President of Shuncheng Ceramics Group and General Manager of Shunhui Ceramics and Slabs Manager Peng Changhua)
With the peak exchanges between leaders and guests, this brand refresh conference ushered in the final climax. Shunhui Ceramics and Slate's new IP "Shun Xiaoyi" was The official debut was announced by a group of leaders and guests, and the dynamic and personalized image gave all the guests a refreshing feeling. This new IP image is based on Shunhui Ceramics and Stone Slabs' own brand advantages, combined with the brand cultural core of "Shunyi Life", closely following the trend of the times in brand communication, and conveying a younger and more fashionable lifestyle.
(Shunhui brand IP "Shun Xiaoyi revealed")
The brand upgrade of Shunhui Tiles and Stone Slabs is not only a refresh of the brand vision and IP image, but also a deep exploration and redefinition of the brand core. In the future, the IP image of "Shun Xiaoyi" will be more integrated with Shunhui's brand culture, products, and communication to create a new image memory point.
Embrace changes and forge ahead; the brand will increase in dimension and thrive! "Unexpected" and "stick" into life - the 2022 Shunhui People Conference came to a perfect conclusion! In the future, Shunhui Ceramics and Stone Slabs will inject rich connotation and strong vitality into the brand through comprehensive renewal and upgrading at a new starting point, continue to deepen the in-depth interaction with consumers, establish emotional connections and other aspects, and work together with service providers , partners, write a new chapter in the future!
