On August 2, the "Design First Win the Business Future" event hosted by China (Zibo) Ceramics Headquarters and China (Zibo) Slate New Materials Base was held in China (Zibo) Ceramics Headquarters was successfully held. Zhao Peng, director of the Zibo Traditional Industry Development Center, Gong Xuquan, deputy director, Chen Zhenfu, chief of the building materials and metallurgy department, Song Chaomou, secretary-general of the Shandong Building and Sanitary Ceramics Industry Association, and more than a hundred leading figures in building ceramics brands and elite designer representatives gathered in Zibo to discuss Discuss the important role of design in business models and discuss popular trends in exhibition hall design.
△Activity site picture
At the beginning of the event, Tang Jieming, assistant to the president of Foshan Zhongtaocheng Group, general manager of China (Foshan) Ceramics Headquarters, and general manager of China (Zibo) Ceramics Headquarters, delivered an opening speech for the event.
△Assistant to the President of Foshan Zhongtaocheng Group
General Manager of China (Foshan) Ceramics Headquarters
Tang Jieming, General Manager of China (Zibo) Ceramics Headquarters
Mr. Tang said that the vigorous development of the times has created ever-escalating architectural forms and consumer demands. High-end demands and personalized demands are constantly improving. Facing the opportunities of the times, whoever seizes the new driving force of design will succeed. Got the chance to take advantage of the situation. We are committed to building park enterprises into design-driven brands. The upgrade of the brand first lies in the upgrade of design concepts and ideas. In the future business system, the exhibition hall will be the carrier of the system. In the future, the exhibition hall will be used to create a new highland for the development of the home furnishing sector, creating new strength, a new starting point, and a new track for brands to compete for the market.
China (Zibo) Ceramics Headquarters has been committed to helping companies deepen channel resources. In the future, it will provide more possibilities for cross-border cooperation between the two parties and maximize resources.
△Song Chaomou, Secretary General of Shandong Building and Sanitary Ceramics Industry Association
Song Chaomou, Secretary-General of the Shandong Building and Sanitary Ceramics Industry Association, expressed his recognition of this event in his speech. He said that the holding of this event has injected a boost into the ceramic industry market and given the ceramic industry a strong influence. confidence. The value of design is to accurately convey corporate culture and product features to consumers. Good design is the design that is transformed into sales at the terminal. The steady development of Zibo architectural ceramics requires companies with a sense of responsibility and international vision to serve as industry benchmarks. I hope that the companies here will continue their efforts, use design to drive development, and promote the internationalization of Chinese ceramic tiles.
△Gong Xuquan, Deputy Director of Zibo Traditional Industry Development Center< /span>
Subsequently, Gong Xuquan, deputy director of Zibo Traditional Industry Development Center, delivered a speech. Director Gong pointed out that ceramics are Zibo’s city card and “contemporary national kiln” is Zibo’s city brand. Zibo Traditional Industry Development Center will conscientiously implement the "five optimizations" of traditional industries and unswervingly support the development of the ceramics industry. I hope that the entrepreneurs here can strengthen their confidence, maintain their determination, use innovation to promote improvement, use design to promote development, and make full use of Zibo's profound manufacturing industry foundation, especially the rich and complete ceramic production, equipment, and materials. The upstream and downstream industry chains make good use of policy resources at all levels and actively explore new development models; and with the help of strong high-end industry platforms, integrate multiple advantageous resources, innovate marketing channels, and jointly promote the ceramic industry to become green, high-end, and intelligent. develop.
·Xu Qingliang
"Design Strategy for Consumption Experience Space"
△Ruikun International—Xu Qingliang, chief designer of Zhengfang Liangxing Design
Ruikun International—Xu Qingliang, chief designer of Zhengfang Liangxing Design, delivered a speech on the theme of "ConsumptionGuest sharing from "Design Strategies for Experience Spaces". He believes that a large amount of subjective factors in design come from designers, and everything designers do is to enhance and empower customers' brands. Nowadays, young people have become the main force of the new generation of consumers. They demand not only products, but scene matching solutions based on products. What companies need to do is to create immersive experience spaces and put emotional connection and sensory experience first. , we can focus on building a technological image store that young consumers like.
· Cai Zhuyuan
"Design and Business"
△Cai Zhuyuan, founder of Foshan Bosidao Design Consulting Co., Ltd.
Cai Zhuyuan, founder of Foshan Bosidao Design Consulting Co., Ltd., shared several unique design projects he has created on the spot. He said that the logic of commercial space design is to first respect the current status of commercial entities, and then use design methods to drive business , design is more of a strategy and method. Designers must not only present visual effects, but more importantly, convey the brand ideas and information of the final performance of the product. The ultimate goal is to increase the store entry rate and improve the efficiency of space commercial conversion.
△Forum dialogue session
Hosted by Zhang Zhiyou, founder of Hezhi Youxin Cultural Communication, Tang Jieming, assistant to the president of Foshan Zhongtaocheng Group, general manager of China (Foshan) Ceramics Headquarters, and general manager of China (Zibo) Ceramics Headquarters; Foshan Bosidao Design Consultant Cai Zhuyuan, founder of the company; Xu Qingliang, chief designer of Ruikun International-Zhengfang Liangxing Design; Li Jinming, general manager of Guangdong Fendi Ceramics Shandong Service Center, participated in an in-depth dialogue session with the theme of "My Opinion on Commercial Design", which marked the event. A perfect ending.
△Activity sitePicture
Five guests discussed "How to combine design and business model to empower the brand?" "As a business platform, why should we advocate design first?" What problems still need to be solved in the design display of ceramics? "What are the connections between industry trends, brand development, and design?" ” and other issues were discussed, and the atmosphere of the exchange was lively. The guests expressed their opinions, had frequent insights, and witty remarks. The existing problems were discussed and countermeasures were proposed, which provided useful inspiration for the participants.
△Photograph
The complete success of the "Design First, Win the Future of Business" event is another perfect cooperation between the design community and the industry. China (Zibo) Ceramics Headquarters has built a platform for communication, exchange and cooperation between the two parties. Designers The forward-looking new ideas have brought a broader vision and inspiration to the entrepreneurs present, and provided opportunities for brand upgrade and advancement. In the future, the headquarters will actively develop designer channels, meet the development needs of architectural ceramics, identify points of cooperation between the two parties, continue to expand cooperation areas, deepen cooperation levels, enrich cooperation content, and help Zibo's high-quality development of architectural ceramics!
