On July 20, the 2021 Guangdong Ceramics Industry Annual Conference and the Seventh Member Conference of the Guangdong Ceramics Association, with the theme of "New Concepts, New Patterns", were grandly held at the Tanzhou International Convention and Exhibition Center in Foshan, Guangdong!
The conference gathers well-known experts in the field of ceramics, industry leaders and other backbones of the ceramic industry. They discuss and exchange ideas on the future development direction, existing pain points and difficulties of the ceramic industry, and empower the development of the industry.
At the meeting, the Guangdong Ceramics Association commended outstanding entrepreneurs who made outstanding contributions from 2017 to 2020. Liang Tongwei, chairman of Hongyuan Ceramics Group, the company that belongs to Zhuoyuan brand, has led his employees since the establishment of the company, as always, to adhere to the concept of health, implement health strategies, produce and sell products with real health effects, and contribute to the development and development of functional ceramic tiles in the industry. Product innovation and research and development, outstanding achievements, and was rated as an outstanding entrepreneur!
Diversified operations and industry blueprint
With his extraordinary vision and structure, Director Liang plans industrial development and implements a business strategy of diversified industries. He targets the real estate industry, film and television culture industry, environmental protection technology industry, and fuel industry, and layouts Zhuoyuan Real Estate and Zhuoyuan Culture. , Yaluolan Environmental Protection Technology, Zhiren Energy (investment and operation), ceramic industry and many other industries and brands with great development potential, leading the development of multiple industrial projects and becoming benchmark representatives in their fields.
Adhere to the concept of health and develop healthy ceramic tiles
Since the establishment of the Zhuoyuan brand, Mr. Liang has always adhered to the health concept of "healthy ceramic tiles can sell healthily", taking "healthy functions" and "quality performance" as the group's core product research and development strategies, and has continuously developed healthy stone and healthy porcelain wood. , healthy diamond glaze, healthy porcelain tiles and other industry-leading health products in full specifications and categories.
Since the establishment of the brand, the comprehensive business strategy, product strategy, and central idea of Zhuoyuan brand have always been centered on the "health strategy" and have never wavered, striving to "create high-end healthy living and a beautiful life" and become the life of Zhuoyuan brand. claim. Under the leadership and layout of Director Liang, Zhuoyuan brand's persistence in implementing health strategies has become an industry legend.
The sword targets functional ceramic tiles to seize the trillion-dollar market
As a representative of healthy building materials in China's ceramic industry, Director Liang has always been far-sighted. In 2015, Director Liang led the Zhuoyuan brand to comprehensively deepen and upgrade its health strategy, and worked with top domestic material experts and scientific research institutions to develop a unique health product on the market that integrates far-infrared rays and negative oxygen ions after three years of technical research. Ceramic tiles, actively practice excellent quality, build healthy living spaces, and lead the healthy development of functional ceramic tiles in China's ceramic industry.
Under the leadership of Director Liang, we will continue to adhere to our original aspiration, continue to innovate research and development technology in the field of "healthy functional tiles", and develop more functional tiles with healthy effects. The "Healthy Energy Brick" was launched after three years of research and development. During these three years, it continued to innovate in research and development technology, and obtained an invention patent in 2019, striving to create a "whole house health solution" with more health value.
Zhuoyuan brand has been created with 18 years of ingenuity. Under the wise leadership of Director Liang, the scientific research results of Zhuoyuan brand healthy energy bricks have successively obtained national invention patents, and was the first in the industry to initiate the drafting of the "Far Infrared Ceramic Tile Standard", and in 2020 The world's first "China Health Functional Ceramic Tile Research Institute" was established in the year. The products have successively obtained the German Rheinland Antibacterial Certification, the "HiH Health Label" certification, the 2020 Building Materials and Home Furnishing Industry Science and Technology Award, Zhongwei'an "Antibacterial" and "Purifying Formaldehyde" dual certifications, and a number of product patents. The results are particularly remarkable.
If you have good products, you must also have a good market layout. In the Internet + and post-epidemic era, Director Liang continues to lead the Zhuoyuan brand to deepen the strategic layout of health, and seek a fast lane for reform and development for the differentiated value and core competitiveness of Zhuoyuan Healthy Energy Bricks. Under his guidance, the headquarters spent tens of millions to subsidize end customers to build a "Healthy Energy Pavilion"; worked with the well-known film and television actor Lu Yi to comprehensively build health brand awareness; and launched the "Energy Brick Promotion Ambassador" national selection competition;Create an experiential product marketing model for functional tiles through instruments, equipment, experience programs, etc....A series of measures have made the Zhuoyuan brand the most systematic, thorough, and consumer-friendly differentiated brand in the marketing of functional tiles in the ceramic industry.
Understand market trends·Innovate slate tiles
As an outstanding business leader, Director Liang drives development through innovation. On the basis of clarifying the healthy strategic baseline of "healthy energy bricks", he guided the Zhuoyuan brand to fully implement the "tile-to-slate" strategy, aiming at a new blue ocean worth hundreds of billions.
Under his layout, Zhuoyuan Brand invested a huge investment of 160 million yuan to launch the technical transformation project of the slate production line of the production base, selected high-purity slate raw materials globally, and introduced the industry's unique 28-channel high-definition inkjet equipment and other large-scale Intelligent production equipment, applying starlight glaze, dry grain polishing, rock surface cloning technology, matte suet technology, bright jade fat technology, surface micron anti-slip technology, combined with the product's original aesthetic design, comprehensively upgrades the decorative effect and Products with comprehensive slate-based quality and performance further make Zhuoyuan brand products more market value and differentiated competitiveness, and lead the industry into a new era of "comprehensive tile-based slate"!
Explorers and pioneers·Leading the development of the industry
Exploration and innovation create brands and lead the development of the industry. As a leader in the healthy development of functional ceramic tiles in China's ceramic industry, Dr. Liang is a representative of healthy building materials in China's ceramic industry. He serves as the president of the Foshan Healthy Home Association and the chairman of the health branch of the China Building and Sanitary Ceramics Association, and assumes the mission and responsibility of promoting the healthy development of the industry.
In the era of rapid development of healthy functional ceramic tiles, the establishment of standardization is urgent. Director Liang led the Zhuoyuan brand team to actively promote the establishment of industry standards for healthy functional ceramic tiles, and took the lead in establishing the world's first "China Healthy Functional Ceramic Tile Research Institute" in the industry, focusing on the technical research of healthy functional ceramic tiles and the application of the latest functional materials, guiding The industry's healthy functional ceramic tiles are innovating and developing from qualitative to quantitative aspects.
At the same time, as the inventor of far-infrared ceramic tiles, Director Liang led the Zhuoyuan brand team to take the lead in initiating the drafting of the "Far-Infrared Ceramic Tile Standard" in the industry. In order to further the healthy development of healthy functional ceramic tiles, Director Liang led the team to hold two China Healthy Functional Ceramic Tile Forums attended by the entire industry and attended by multiple industry technical experts and materials research institutions, actively promoting breakthroughs in technological innovation and product innovation in the ceramic industry. , made due contributions to the healthy development of the ceramic industry, leading the development of functional ceramic tiles in the industry!
Winning the title of "Excellent Entrepreneur" this time is a full recognition of Director Liang's efforts in promoting the healthy development of China's ceramic industry!
We firmly believe that Zhuoyuan Brand & Hongyuan Ceramics Group will usher in a more brilliant corporate future under the careful planning, bold innovation and leadership of Director Liang!
